….which one is your show again?
I had a great meeting with a theatre company today to talk about marketing for their upcoming show. It was mentioned they were doing posters and flyers – but once we’d all nodded in confirmation, we moved immediately on to what else could be done to market a show.
The photo above was taken at the 2011 Toronto Fringe – it’s the ‘poster board’. Frightening, isn’t it? How do you choose what show to see when there are so many shows competing for your attention?
This is one example of tables, windowsills, shelves and nooks all over the city where people have put their flyers in the hope that you will see it, pick it up, and go to see the show. Technically this example could be called niche marketing as it’s in the Distillery and there are lots of artists there. But at the same time it’s spray and pray – putting down a bundle of flyers where you think people might pick them up. We all do it – but that’s not really marketing – it’s distribution and should be only one line item of many in your marketing plan.
We need to remember that most marketing tools are simple a reminder to audiences that your show exists. By the time someone sees a poster or a flyer, you want them to already have something fixed in their mind about your show.
What else are you going to do? Let’s talk.