A Really Cool Awareness Tool

I don’t know if any of you are familiar with Covenant House in Toronto. They’re using Facebook in a very cool way to promote awareness of their org.

I like their page, so I get updates. Yesterday I got this one:

So I did. And clicked on Donate Your Status in the sidebar like they said to and was sent here:

(it’s not the full image, just enough to make the point.) So I chose one, and it took me to the image below:

And there – you’ve donated your status and it’s posted to your profile.

I think it’s a great way to raise awareness, it’s a step further than copying and pasting as there’s a choice of image to go with it that adds to the idea, and the focus is not diluted or lost – it’s a clean message every time. The image used seems to be a template of some sort that you personalize. It also can expand your message/page well beyond your current likers, subscribers or friends.Very cool. And it`s SIMPLE. Two max three clicks and you`ve done it – no fuss, no muss.

It would be interesting to see how this could be used in the performing arts world as well, with key messages from characters in the show, or lyrics from musical numbers. With a show I worked on last year, we decided the Twitter account would be run by the ghost in the play – all tweets were from his perspective.

I went to look up more info in the Facebook Help Centre but it didn’t know what I was talking about, and so I went to see what was at the donateyourstatus.ca website, but got sent to a domain default page by Parallels Plesk Panel and since I don’t know what that means, I ran away. If someone can educate me on that person will win a free PSA on this week’s Sunday Round Up edition of my blog. The usual rules apply, no religion, no hate crimes etc.

Happy Friday!

A reminder that the truly amazing Ninja Funk Orchestra is onstage tonight at the Horsehoe with the Elastocitizens. Not to be missed, a great evening for only ten bucks at the door.

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