Every place I’ve worked has the comp list – not necessarily the opening night list, but a list that is made up of individuals who are occasionally offered free (comp) tickets to a performance during the run of a show for whatever reason.
I have such a list, I’ve had such a list for every place I’ve worked. The folks on that list are there for various reasons, the main one being that I like them and will only offer them comps to something I think they’d like. I comp for a couple of main reasons: to bump an audience on a quiet night, or to do a little word of mouth marketing towards a different audience for a successful show.
If you accept comps, please do one of the following things:
Show up – that’s the best one.
If you discover you can’t make it (and they are transferable), give them to someone else, in which case they are responsible for showing up.
If you can’t make it, please call, text, fax, message, Facebook, Tweet or email that you can’t make it, and say to please release the tickets to someone else. Even up to ten minutes before curtain, this message is appreciated.
Because when you just don’t show up, I’m left holding the bag on either a) two empty seats in a smallish house that I was counting on helping fill, or b) two empty seats on a fullish house that I can’t do anything with because I’m not sure if you’re having trouble finding a parking spot and are about to come racing in.
And if you just plain forgot? Been there. But then you do have to mention this fact at some point.
Because otherwise I think you’ve left the country, and have to take you off the comp list.