3) It’s common for the arts industry to be early adopters to innovative media platforms, what do you see as being the next big thing for Social Media in the arts in Toronto?
There’s been a wave of great promotional videos over the past while—some have the feel of trailers for the show, some are multi-part series of interviews posted pre-show. All of them are tapping into an audience in ways that weren’t possible before; the performing arts are a very you-must-be-there type of work, so I think these types of videos are a great addition to traditional marketing and media outlets. They’re obviously easily shared, easily talked about and easily re-posted on blogs, on Facebook, on Twitter. The best thing I’ve seen recently is the integrated interactive online piece has created for their current production of Red. Go look—I think this one is a game changer. Rather than broadcast out information, it’s bringing the audience member in and creating a relationship. Very well done. Love it. And for me it’s not how much it cost or didn’t cost, but the idea of doing it and the execution that is exciting.
Yesterday’s Globe and Mail confirmed that belief.
This on the other hand, I’m not so delighted with. Found it on a friend’s FB wall and agree with her comment: “WHY? There is no explanation of how this is supposed to be better artistically or even just plain commonsensically. It’s just…giving up.”
Sigh. Too early in the morning for a rant about today’s society. But I’m old enough to remember when people like doctors and lawyers were the only ones who had cell phones (actually – pagers) and they were expected to check them before the performance (check as in coat check) and if the kidney became available, or the governor called with a reprieve during the performance, an usher would come and get them. I guess what I’m saying is – are the phone calls people receive mid-show as important as that? Usually – they are not.