Sue Edworthy Arts Planning will be closed for the long weekend. Have fun, stay hydrated, be safe, be sunscreened!
Marketing. Communications. Planning. For your Art.
Yesterday’s post had a quick link to a marketing quiz, and I said I absolutely agreed with the correct answer. Why?
It goes back to your audience – knowing who they are and interacting with them. And it ties into the Fringe Festival – which is coming up next week!
There are over 150 shows to see. How do people choose? They talk to other people. And as a marketer of your (or your friend’s) Fringe show, you should talk to people as well. I spend a lot of time seeing shows, and at the Fringe Club. Something that makes me sad is the flyer handed to me, or dropped on the table in front of me without a word. Phantom flyers. Sure a flyer has all the information – times, dates, image, Fringe logo, blurb – but I would have preferred talking to you about your show and why I should see it. (Item: talking. NOT pitching. I hate being pitched, it’s not a dialogue. I once told someone to stop pitching at me and they didn’t. Forget it.)
If you can get people truly interested in your work, they will tell others. Pretty much guaranteed. If you silently drop a flyer in front of me it’s pretty much guaranteed it will stay on that table until it gets thrown away. I don’t remember who dropped this piece of paper in front of me. I do remember talking to people about their show.
Talk. Exchange ideas. Interact. The Fringe Club is one of the best places on earth to talk to other artists and other folks who love art (which there is a TON of this year. A TON.) I know you’re running around like a maniac, postering, flyering lineups, everything. But the two minutes it takes to become a real person and talk – that’s what will sell you a ticket. (Item: If you’re not good at being a real person, you can still talk to me as your character. I will talk to you. I’ve had more conversations with Morro and Jasp then I have with Heather and Amy and loved every one.)
SIX DAYS till the Fringe! I’m choosing my shows and booking my tickets today.
As I mentioned earlier in the week (wow, it’s only Wednesday) last night was the annual Fringe Festival fundraiser – more rootin’ tootin’ than high-falutin’ was the theme, so no point in booking the Carlu or the Design Exchange – instead we headed to the second floor of Honest Ed’s and had our fundy there. Fifty guests, lovely things to eat and drink, raffle prizes, Award winning performances and some even got the rare treat of a tour of the Mirvish offices (the real Mirvish office!)
A great evening, and something I love about Honest Ed’s and its clients – they are there to SHOP. No matter there were dressy ladies and men in suits, we were not a distraction from the deals to be had, it was like we were in a goldfish bowl or a business attire zoo. The Koffler Centre has put together a great little exhibit of iconic Honest Ed’s signage – go take a peek next time you’re in there.
Big shout out to the Fringe staff and volunteers and members of the 100 for making it such a successful event, a fundraiser of any kind is a ton of work. And and even bigger shout out to David Mirvish who was our congenial host, gracious as always.
So much fun. Today it’s back to work, for with every amazing Dora Awards and fabulous Fundraiser – well you’ve got to get back to it at some point for there are ads to be booked and copy to be tweaked and – well it’s all here waiting.
Quick link here to a very simple marketing quiz and I think I’ll expand (expound?) more on the correct answer tomorrow, which I completely agree with.
Kind of neat that last night was a celebration of theatre in both Toronto and Vancouver, with the Doras at the St. Lawrence Centre and the Jessies at the Commodore Ballroom.
Love the Doras. Love the chance for as many folks as possible to get together, get gussied up, see each other, celebrate and blow off some steam. Love seeing folks I don’t get enough time to see throughout the year, and I’d imagine it’s the same at the Jessies. A genuine celebration. JOY indeed.
Thom Allison, you are a host to be reckoned with. And so many thanks to the awesome team at TAPA for putting on yet another amazing party.
The finery isn’t put away yet for me – tonight’s the annual Fundraiser for The Toronto Fringe Festival – hosted by David Mirvish and held in the menswear section of Honest Ed’s (I KNOW, right?) it’s guaranteed to be a Fringe-tastic night!
Continuing to get over bronchitis, but still a lot going on this week.
A Picture is Worth a K.I.S.S. – what Pinterest is doing right
I See Company X Has Updated the Event – Again – my, this was a popular post…. 😉
A Like Share Comment Infographic – I`m trying to post regular tidbits of info on improving your website/brand/online presence/what have you that does not involve a complete redesign of everything, rather just tweaks you can do on a Friday afternoon. Or, if you are intent on a complete redesign,here are opportunities to research.
Moving forward into the week – it’s the Dora Awards tomorrow night, and the Fringe Fundraiser the night after that and then we’re heading into the long weekend and Summer I’d say is here.
A reminder that Sue Edworthy Arts Planning will be closed for the Canada Day Weekend.
Continuing with another post about little things to do to make sure your online presence is top-notch – we looked at making word clouds a couple of days ago, and today we’ll look at accessibility.
Great article here from Spyrestudios – How Accessible is your Website? – they’ve got eight tools for you to use. From colour-blindness simulation to readability (a personal favourite of mine) – take a wander through and check your results.
Another good article on brand maintenance via social media – Speak Up! Reputation Management and Social Media Strategy. I personally like the test of running (your company) + sucks through Google to see what happens.
Only a bit more left in the workday/workweek, unless you’ve left early for Friday in which case good on you – I’m leaving too. Happy Weekend!
It has been a strange 48 hours. On Wednesday night the Wrecking Ball played to a sold out house as the final of eleven encounters at the Edward Bond Festival.#wb13 focused on Bond and his work.
“For the past decade Edward Bond has focused heavily on what he calls The Third Crisis: the intensive injustice of authority in our present capitalist society. He had been investigating how language, ideas and humanity are being co-opted for rational capitalist means. Bond writes of people being “asleep” to injustices committed around them by being lulled into complacency through both apathy and the media.”
wrecking ball website
And at around the same time, Artistic Director Ken Gass was being shown the door at Factory Theatre – a door that is quite frankly there because of him.
If this were a movie, there would absolutely have been cut shots alternating between the Wrecking Ball and I assume, the Factory Theatre. This is not a movie.
Ken has spoken to the media with his side. Factory has issued a press release with theirs. It does not contain a satisfactory answer to the barbaric YAWP of WTF? that is resounding through the theatre community tonight.
I had a chat with someone about “the public’s right to know” today, an idea which of course has increased thousandfolds in the last decade. And it’s increased at lightning speed with the advent of social media. (Quick link –Using Social Media In A Crisis). And that’s why a press releases sometimes says nothing. I know – I’ve been the person to have to write that type of release. Not enviable work, and you do the best you can under the circumstances. Unfortunately, saying nothing doesn’t help a situation like this for those who want to know why something so seemingly impossible has happened.
Maybe the “public” doesn’t need to know. Fair enough. But here’s my issue with that. Whether we are referred to as an “industry” a “community” a whatever – we are essentially a family. And I don’t mean cheesy Partridge style family where all is ever sunny. We see each others work and work with each other in hours and conditions most would find insane. We fight, and argue, and laugh, and drink too much and go to team softball games. We share remnant ad space and discounts, and talk to each other and learn. We know each other, we know who we should know, and let me introduce you to someone you should know.
That’s not the “public”. That’s family. And I do think a family maybe has a little more “right to know” that some random public guy who does not know Ken’s contribution to Toronto theatre, to its artists, its playwrights. I don’t think it’s too much to ask.
My two cents. I am sure details will continue to come out – I can’t imagine they will make this look any better, or they would have come out immediately. But I do wonder what is going on in Toronto theatre these days.