The Members of the 100, get behind-the-scenes access and a free VIP pass to Toronto’s largest theatre festival.
They get on the ground immersion while producing street theatre and guerrilla marketing that they will have creative control over.
They will be launched into the middle of the action and given hands-on experience working alongside Fringe staff and networking with top indie theatre artists and mentors from the ‘biz’.
More info on the Praxis blog from their fearless leader Pip – Five Reasons You Wish You Could Be In My Youth outreach Program. My favourite part?
As the Youth Outreach Coordinator for the Toronto Fringe Festival, I am finally achieving a Fringe Dream five years in the making: I get to hang out at the Fringe Club all day long while people come visit me in my clubhouse, The 100 Salon. No, seriously, I have a salon.
I think I know where I will be when I’m not in a show.
Look at these people. Look closely. Yes, they are chewing on my business cards. This is the future (the very near, in just over a month future) of Fringe marketing.
I can’t wait.