When Did Marketing Become Important?

Fun toy for a Thursday  – Google Books Ngram Viewer.

When you enter phrases into the Google Books Ngram Viewer, it displays a graph showing how those phrases have occurred in a corpus of books (e.g., “British English”, “English Fiction”, “French”) over the selected years.

So I punched in “marketing” and “advertising” to see what came up:


It’s always fun to look at graphs, and with this one determine just where MadMen sits within in. Then you can go a step further if you click on the date selections below the graph, you can find out which books they’re looking in.

1854 – The Handbook for Advertisers

1841 – Marketing Series, Issues 41-60

Fantastic. Have fun with it – if you come up with anything really cool, let me know.

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