Fall is coming, there’s a briskness in the air overnight, you need to take a sweater in the evening, and the Ex is in town. You can feel folks sliding slowly out of the long lazy days and into back-to-school mode.
I’ve been hearing from folks that social media is supposed to be spontaneous! and funny! and casual! Fine. It can read that way, but it’s not that way behind the scenes. For some, social media is the only marketing you get to do – they don’t have your brochures, didn’t read the paper you advertised in, and haven’t seen your posters or postcards. Treat social media with the same kind of planning you do every other kind of marketing.
Some Sunday reading: Creating an Editorial Calendar for Social Media.