I keep seeing more and more analytics/SEO/data mining seminars, webinars, in person conversations being offered, there seems to be a big bump lately. I think it’s excellent. I think more arts orgs should be taking courses like these.
But I have one question – once you know, what are you going to do with this information? Once you’ve SEO’ed, then what?
Are you going to change your poster distribution areas?
Start holding talkbacks? Stop having talkbacks?
Post more (or less) on Facebook and Twitter? Add or subtract video?
Information is an incredible thing. I love stats. But having them is one thing, and using them is another. Collect your data. More importantly – use it to better market your art, please. If you’re not going to, then it was just an afternoon out of the office.