Why This Holiday Card is Awesome

Checked the mail late last week at my former office digs – item, I am no longer at the Centre for Social Innovation, so please wipe that mailing list from your records. And there was a card from Randal at 12thirteen design. I got to work with Randal when he did the design work for Awake rounds one and two and I really love what he does (see Why This Poster is Awesome).

Here it is when you first take it out of the envelope.

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You can already see where this is going. And here it is after you follow the instructions:

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Love it. Why is this holiday card awesome?

Because it is a flashback to something many are familiar with – the MAD Magazine fold in. People immediately know what to do based on a previous experience, but one they haven’t had in a while, probably. Everyone I showed it to immediately started smiling, read it carefully, followed the directions and continued smiling or started to laugh.

Let’s take the awesome a step farther. Think about it. How many non-colleagues (or even colleagues) did you show a B2B holiday card to? They go up on the card wall or string or table and are kind of forgotten about – they are part of a greater display. But how many of your colleagues read it carefully, asked who it was from, did something with it, and made a positive comment about its creativity? I showed six people – three clients and three other building folks. They all did everything I said above.

When is the last time you truly interacted with a holiday card you got from a supplier? One that showcased their skills and what they can do for you?

Well played, Randal. You continue to impress.

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