Why This Holiday Card is Awesome

Checked the mail late last week at my former office digs – item, I am no longer at the Centre for Social Innovation, so please wipe that mailing list from your records. And there was a card from Randal at 12thirteen design. I got to work with Randal when he did the design work for Awake rounds one and two and I really love what he does (see Why This Poster is Awesome).

Here it is when you first take it out of the envelope.


You can already see where this is going. And here it is after you follow the instructions:


Love it. Why is this holiday card awesome?

Because it is a flashback to something many are familiar with – the MAD Magazine fold in. People immediately know what to do based on a previous experience, but one they haven’t had in a while, probably. Everyone I showed it to immediately started smiling, read it carefully, followed the directions and continued smiling or started to laugh.

Let’s take the awesome a step farther. Think about it. How many non-colleagues (or even colleagues) did you show a B2B holiday card to? They go up on the card wall or string or table and are kind of forgotten about – they are part of a greater display. But how many of your colleagues read it carefully, asked who it was from, did something with it, and made a positive comment about its creativity? I showed six people – three clients and three other building folks. They all did everything I said above.

When is the last time you truly interacted with a holiday card you got from a supplier? One that showcased their skills and what they can do for you?

Well played, Randal. You continue to impress.

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