So I had a fantastic time speaking at the b[ART]er – Social Media Edition last night – a great group of people with questions and answers and my co-speaker Ricardo McRae (Wedge 15) was ever so smart and a blast to work with too. You should follow them on Twitter
@bARTerSEC to keep up on their events.
How much was it to go? someone asked me. It cost two hours. In other words, no money exchanged hands, but in the world of artists and entrepreneurs, two hours is an expensive thing, and I thank the participants for spending it with us.
I was also delighted to see four people there who took the same OSEB course as I did – I refer to it here as “Entrepreneuse School” so congrats to the latest group of grads and best of luck.
Had a meeting yesterday with the folks at Ryerson (The G. Raymond Chang School of Continuing Education at Ryerson University, to be very specific) about a course called Communication and Promotion for the Arts (CDAM 101) that Jacoba Knaapen and I will be tag-team teaching in March/April. Here’s the official blurb: Understanding and researching the components of a marketing strategy is vital to positioning individual art, a creative service, or an organization. This course covers pricing the creative product or service; identifying, reaching, and engaging an audience; required human and financial resources; and how to evaluate efforts for improvement. Social media and digital technology are incorporated along with traditional techniques.
As soon as registration details are available, you shall have them.