people like stuff a heck of a lot. and people rarely unlike a page once they’ve liked it – it’s either housecleaning to make room for other stuff to like (the like garage sale) or because you/your page has done something to irritate them. How much are people liking things? A lot. And often.
Okay so everyone is liking things. But are we liking and wandering away, never to speak again until the like garage sale mentioned above? That’s no good. We need INTERACTION.
I’m sending you over to Rebecca Coleman’s site to see an infographic about THAT.