A couple of thoughts.
I can absolutely appreciate anyone who doesn’t “get” social media and its value. I look forward to helping/facilitating them to get on the path to getting it. That’s a big chunk of my job. And I absolutely love seeing the nod, the light go on, the excitement about getting it.
What do they need to do?
Be willing to try to get it. If you are not willing to try to “get it” – you won’t. And no matter what I say, explain, demonstrate – you won’t get it. And you will leave unsatisfied, and not getting it. You’ll be irritated, I’ll feel bad. Harumph.
Why do folks sometimes not get it? Lots of reasons: they’re in unfamiliar territory, they’re not quite sure, they’ve never really used it before, you name it. All viable reasons.
And some are trapped in quantifying qualifiable experiences. A horrifying place to be, I’ve been there, because they are counting beans, and we need to come up with some new ones to count. Because counting old beans with new counting mechanisms does not work.
Which leads to a mashup repost today from two previous posts on this sort of topic.
An article for you to read on how to convince the AD/ED/GM etc that social media does work.
And a recommendation to pick up a copy of Counting New Beans.
Or at least google the phrase to get an idea of what it means. Image and statement from the website. Hopefully it piques your interest.
We make art because we believe it makes better human beings. We make art because we believe it makes being human better. So why do we spend so much energy quantifying the economics of what we do, and so little time quantifying the impact?