What Does Your Brand Stand For? and Marketing to Robots

It’s Friday and this weekend marks the start of June!

Anyway – two great posts from two favourite bloggers that once again tie ridiculously together in my mind. I’d love to see us all pull out our mandates and mission statements and start crossing out the things everyone’s mandate and mission statements include. Like “excellence”. Of course you’re striving for excellence. What else would you be striving for – mediocrity?

Seth GodinWhat does your brand stand for? 

LOVE the last paragraph – Make a list of the differences and the extremes and start with that. A brand that stands for what all brands stand for stands for nothing much.


Mission Paradox – Marketing to Robots

Once you get to the heart, getting to the “sale” is easy.  If you don’t get to the heart, no fact is going to save you.

Spent some time at the Fresh Ideas Festival last weekend, talking about marketing to a great group of puppeteers. These two blog posts fit very well with what I was saying. And I’ve been asked by the Dancer Transition Resource Centre to give another workshop for them – June 25th and am both delighted and excited. Here’s the link for more info.

It’s beautifully timed as June 5 I’m attending The Art of Marketing conference  (NEXT WEEK!!)  and I am so excited I can barely stand it.  Here’s the lineup of speakers. This to me is a ROCKSTAR lineup.


David Usher – Juno Award Winning Musician & Creativity Expert
Biz Stone – Co-Founder of Twitter
Charles Duhigg – New York Times Investigative Reporter & Bestselling Author, The Power of Habit (which I read and adored last month)
Seth Godin – New York Times Bestselling Author, Purple Cow, Tribes & Linchpin  (who is in this very blog post)
Jonah Berger – Author of Contagious: Why Things Catch On (which I was reading in the back of a cab the other day when I saw the ad for the conference. Serendipitous.)

and here’s the agenda. 

You will be hearing ALL about it. In the meantime have a great weekend – I hope it’s decent out. I’d like to finish the balcony so I can sit out there and read.

2 Comments to “What Does Your Brand Stand For? and Marketing to Robots”

  1. I went to the Art of Marketing Conf here in Vangroovy in November, and David Usher was the highlight for me. Still. Seth Godin wasn’t there. Have fun!!!

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