Archive for July, 2013

July 30, 2013

Summer Can Be Quiet(er) #2 – Twitter Etiquette

bookmark-30Continuing on from yesterday – another bookmark – today we’re looking at Twitter Etiquette.

The 10 Essentials of Twitter Etiquette

#2 speaks for itself I think – 2. #Dont #Overuse #Hashtags #In #Your #Tweets #It #Looks #Ridiculous #Stick #To #Three #Or #Fewer #TwitterEtiquette Need we say more? No? Good, ‘cuz we’re out of space.

Why do people do this? Possibly because they want to be searched under as many criteria as possible. Most likely. But it’s irritating as all get out and makes me wonder if you really had anything to say to begin with. And if what you actually had to say is simply the base for hashtags? Hmm.

#5 – equally valid. 5. The people you follow say something about you. This may be a personal thing, but I like to ensure that the people I follow are relevant and adding value. You’d be surprised—especially if you’ve been using the platform for some time—at how many of the people you follow add no value.SocialBro is a great tool to help you clean up your following list. Twitter frowns upon following/unfollowing en masse. What does this have to do with etiquette? If you’re invited to a dinner party with a plus-one, you’re going to want to make sure the person you bring is an engaging guest, not a total mess.

I like it because it goes along nicely with my social media as cocktail party analogy. And I’m going to check out SocialBro later today. I’ll post you on results. Meantime, check out the 10 rules and see what you’re doing right – or maybe shouldn’t be doing at all.

July 29, 2013

Summer Can Be Quiet(er) – Marketing Myths

bookmark-30

I’m not assuming summer is quiet for everyone, after all we’re just finished with the Fringe and Summerworks is just around the corner, but in my world there is a definitely useful lull for two to three weeks in summer. It’s a good time to devote to in-house marketing and bigger picture thinking, and getting the reading done that I’d  bookmarked. Thought I’d share some of those bookmarks with you over the next little while.

ETA: Before we begin, I’ve changed the name of this post to add the phrase Marketing Myths. Occurred to me that the original title wasn’t very explanatory. I’ll do that again next time.

Let’s begin.


Marketing Myths You Should Ignore 

I agree with all of them, and nod even more emphatically when I get to number six:

Myth 6: Great marketing works instantly

Fact: Although marketing creates visibility and some tactics can produce instant results, marketing is about sustained contact with your target audience to ensure they know who you are when they are about to buy. Content marketing is not instantaneous. In fact: “Days, weeks, or even months won’t produce results that you will be happy with. Be prepared to put in at least 1 solid year before you start seeing results from content marketing.” It takes time to create enough quality content your target needs to begin producing results. Marketing is an investment and like all good investments, they take time to achieve the greatest gains.

This is why I want to know from clients what they’ve done before, who’s already supported them, how consistent they’ve been in their marketing efforts, even when they don’t have a show or offering. I am a firm believer in “come for the show, stay for the company” – because you want those folks back the next time you do have a show. Doesn’t it make more sense to consistently invest a little bit of time over the season to make sure people are already in your corner? People go towards what they know, remember and recognize and by staying consistently in their peripheral vision, you help them come back to you when you do have a major offering. It’s a change in thought process to go from project to project to what I call an organizational mindset, and one that is extremely valuable. The more present you are, the more present they can be.

July 28, 2013

Sunday Roundup – July 28

Things are ramping back up again for the fall, and I’m starting to work on shows with Bound to Create Theatre and Obsidian Theatre and Theatre Rusticle and Modern Times Stage Company, and adding in a three-part social media workshop with DTRC/Artist’s Health Centre this fall and teaching at Ryerson again, also in fall and putting a few more irons in the fire for September.

A reminder It’s Always You has two more shows as part of Best Fringe up at the TCA. And then that’s it!

Last week was a bit of a visual and aural week, as words weren’t quite doing it for me. Here you go!

Live Love Art… Vive l’amour de l’art…

art and architecture and music – paintings and places to read and listen to this

it’s the LabCab Festival: Parkdale!

What Should I Read Next? Here You Go!

Quick video to remind us that even things that are possible the dullest thing to watch can benefit from a good ad. Love it.

July 26, 2013

What Should I Read Next? Here You Go!

Twice yesterday I was asked to recommend books to read, and in that same space of time found and was referred to two separate websites to choose something to read. Behold the power of the internets,

For those wondering, my off the top off the shelf recs were: In no particular order: Gone Girl; The Table Comes First; The Poisoner’s Handbook; Pain, Parties Work; Brain on Fire; The Night Circus. I’ll add in In The Company of The Courtesan; Cleopatra; Left Neglected; Midnight at the Dragon Cafe.

I have two proposals and an RFP to write today, so I am glad my two days of look at and listen to this worked and re-inspired me.

And here are the links!

This one is serious – you type in the name of a book you liked (or its author) and it starts spitting out other things you might like. You can even just start typing letters – it starts searching the second you type anything. Its bookmarked.

 

Love this one – and hey it’s an infographic!  Before you check it out, have a happy Friday, and remember LabCab is this weekend!

resad next

 

July 25, 2013

it’s the LabCab Festival: Parkdale!

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This weekend! July 27th and 28th, 2013

On Queen St West beginning near Roncesvalles Ave & ending at Dufferin St noon to 6pm ALL EVENTS ARE FREE!

From their excellent website: The Lab Cab Festival: Parkdale is a free, annual multi-arts festival. Music, dance, theatre, film, poetry, crafts, kids stuff, visual art and comedy are performed in the restaurants, bars, community centres, boutiques, cafés, parks, libraries, parking lots, hair salons, flower shops, churches, clothing stores, antique stores, book stores and businesses in the Parkdale neighbourhood. Acts range from two to thirty minutes and include a range of expertise in each field: from well established artists to those just starting. The mandate of the Lab Cab Festival is to provide a home for local artists of various disciplines to experiment with new work in a fun and risk-free environment. We offer free workshops, free childcare and a free pancake breakfast.  The Lab Cab Festival is free, family friendly and community oriented.

click here for the everything that’s going on, and here for the more specific schedule of events. See you this weekend!

July 24, 2013

art and architecture and music – paintings and places to read and listen to this

Still a little low on word inspiration, so I thought we could  use some things to look at. Sometimes doing the opposite of what you normally do takes the pressure off that thing, and hones the edge back to it.

Feel free to check out the Google Cultural Institute.

And while we’re at it – some beautiful places to read. 49 Breathtaking Libraries from Around the World. It makes me want to start a travel fund for a Grand Library tour.

And finally – isolated track – Marvin Gaye’s Grapevine. Just listen.

July 23, 2013

Live Love Art… Vive l’amour de l’art…

I’m low on inspiration so far this week, perhaps my head is too full of to-do lists for the upcoming season, and perhaps my head is full of August being on its way.

This video was released the night of the Premier’s Awards for Excellence in the Arts, take a watch – it’s definitely inspirational. More later this week.

July 21, 2013

Sunday Roundup – July 21

bestoffringe2013
and the heat has broken and we can all breathe again. Good.

A reminder that Best of Fringe is happening up at Toronto Centre for the Arts – it’s a great lineup and I’m especially proud that It’s Always You is part of it – three shows only so best to get your tickets!

This week –

Fringe Roundup

Why Folks are Liking Us and What We’re Using Social Media-wise

When Junk E-mail  Isn’t, or New Friends at Taipei National University of the Arts

 

A couple of summer reads to recommend – The Poisoner’s Handbook, which is a little like CSI for the Jazz Age, and Pain, Parties, Work  a great book that chronicles the month that Sylvia Plath spent as a guest editor for Mademoiselle magazine.

From a business perspective, I’ve been reading Sacred Cows Make the Best  Burgers  which I think is fantastic. (Of course she does, you say, we know how she feels about meetings.) I’m spending a lot of August focusing on my business and I am fortunate enough to have a great deal of experiences, ideas and essentially case studies to look at over the past year. I’m curious to know what, in arts and culture, are our sacred cows (paper press kits come to mind) and how they can be – burgerized. I’ll be bugging some of you at some point for your thoughts.

Not today though – it’s a beautiful summer day. Go enjoy!

 

July 19, 2013

When Junk E-mail Isn’t, or New Friends at Taipei National University of the Arts

7120770827_79d72e7698_oFun fact to start with – I always scan my spam. At least what’s visible in the subject line, or the snippet of the first paragraph.

First para of an email received a few weeks ago: “Hope this e-mail finds you well. This is Priscilla from Taipei National University of the Arts (TNUA) in Taiwan. Right now I’m the teaching assistant of International Master of the Arts Program in Cultural and Creative Industries (IMCCI) in TNUA.”

Sure you are. Delete.

 

First para of an email received a few days after that. “Hope this e-mail finds you well. This is Priscilla from Taipei National University of the Arts (TNUA) in Taiwan. Right now I’m the teaching assistant of International Master of the Arts Program in Cultural and Creative Industries (IMCCI) in TNUA.  I sent an e-mail on June 24th, but I’m afraid there’s some problem with my e-mail because I haven’t received any reply yet.

Good lord what kind of spam list am I on? DELETE.

Facebook page message received shortly after:  “Hope this e-mail finds you well. This is Priscilla from Taipei National University of the Arts (TNUA) in Taiwan. Right now I’m the teaching assistant of International Master of the Arts Program in Cultural and Creative Industries (IMCCI) in TNUA.”

Well now you’ve found me in two places. And your name is Priscilla, and that’s kind of a cool name. Okay, I’ll bite. Abridged version of conversation below:

Hello Priscilla,  I am glad you found me – I do not run a physical office space but would be happy to have an afternoon chat at a cafe with Mr Lu sometime during the time he is here. Please go ahead and confirm that, and we can make arrangements. What sort of information is Mr. Lu looking for?

Hi Sue, Thanks for your reply and offer. For the afternoon chat, July 18th may be the best option for Mr. Lu. If it doesn’t work, July 16th is also ok.  Please let me know your preference, thank you. Mr. Lu from IMCCI will visit Canada art organizations. He would like to visit Sue Edworthy Arts Planning and know how art consulting companies help young artists.

Hi Priscilla,The 18th will be fine, I’ll book some space.  3 pm works perfectly.  I suggest we meet at the restaurant at the Gladstone Hotel, it’s one of my favourite places to work. www.gladstonehotel.com thank you Sue

So 3 pm yesterday found me at the Gladstone Hotel, sipping an iced tea and awaiting the arrival of the mysterious Mr. Lu from Taipei.
And arrive he did, with his EA Catherine. And we talked for two hours straight.

We talked about Charles Landry, about TAPA, Day at the City and Day on the Hill, about marketing and PR for artists and organizations, the billboard tax, tag graffitti vs murals,  They expressed amazement and delight about how we’ll put art anywhere we can, that the Fringe Club is in a parking lot and sometimes shows take place in a car or a shed, that empty convenience store across the way is home to an art show as we speak.

We talked about how neighbours sometimes don’t want artists around, the issues Artscape went through with the Barns, the issues TaiPei was having with their Artist Village. Same issues a world away.  We spoke about common language, how to figure out what someone would value about art and then speak to them on that level.

We talked about the students he is teaching, and how experience, contacts and love for art is indeed universal when it comes to getting a job in the arts. We talked about Expect Theatre, Theatre Rusticle, Obsidian Theatre, contemporary dance and visual art.

We had a fantastic time. They loved the Gladstone, and the staff  were their usual awesome selves, taking us to see a couple of the artist-designed rooms, giving history of the building, the elevator and more (thanks Gladstone!).

And then off they went  – they’d spent the time before meeting me walking along West Queen West, and now they were off to the Island, and the Distillery tomorrow.  If I’m ever in Taipei, I’m to let them know so I can come talk to Mr. Lu’s students.

Hi Priscilla,  A thank you to let you know what a pleasure it was to meet with Mr. Lu and his EA Catherine – we had a wonderful chat about art and culture and support for these things in a city.
Many thanks for your determinedness in setting up this meeting – also please thank him for the lovely gift, it was very kind of him.
Sincere best regards,
Sue
PS the link below might be of interest to Mr. Lu as an excellent example of community projects that embrace the arts.
Call For Artists – Council Endorses Pan-Am Path 37-1

Hi Sue, No problem! I’ll forward this website to Mr. Lu and let him know you love the gift. I’ve just done my job and what I have to do. It’s you who is willing to offer this opportunity to meet with Mr. Lu! I really appreciate your help and kindness
Best wishes to you and everything.
Priscilla

Sometimes SPAM – isn’t.

July 18, 2013

Why Folks are Liking Us and What We’re Using Social Media-wise

Too hot to read much today so we’ll head for an infographic or two. Replace “brand fan” with “art supporter” or “theatre company” and there you go. Are all these reasons true for your facebook page? Are you doing all these things to get more folks to your page and have them stay there?

brand fan

Let’s look at what we’re using to get folks’ attention: interesting that facebook likes for “your theatre company” are as prevalent as like for “insert global brand here”. Let’s keep it up. How are we using these tactics and tools to get real life interactions going?

Seriously – it’s HOT out. Stay cool, stay hydrated. See you soon.

Infographic-How-Do-Small-Businesses-Reach-Customers

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