Couple Facebooky articles for Clients and Colleagues

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Quick note – Summerworks is open! Go see something. So far I’m booked into Eating Pomegranates Naked, Murderers Confess at Christmastime and Paradises Lost.

I’ll book more as I go and let you know.

Summer seems to be the time to analyze, tidy up, re-jig all things admin, and now social media has been added to the mix. This post is for friends and folks and clients and colleagues who are doing just that these days, and may have to report stuff to EDs, CEOs and Boards. And if you aren’t already following Mashable somehow – you should be.

Facebook: Here’s How Your News Feed Works – Your Facebook News Feed is a hodgepodge of information: some of it you love, some of it you hate, and some of it may just make you scratch your head. The average user’s News Feed has around 1,500 possible stories filtered through per day, according to Lars Backstrom, engineering manager for Facebook’s News Feed ranking. But only 20% of them actually make your feed.
So how does Facebook determine which 20% you see? read more

and

5 Social Media Tactics to Increase ROI – Social can be one of the most challenging platforms for brands to measure return on investment. Companies that grew up on traditional advertising and metrics often have trouble making sense of the value of the online ecosystem. But with 52% of U.S. consumers using the web as their primary purchase tool, it’s an area brands can’t afford to ignore. read more

I cannot emphasize #5 enough. The people I work and play with  – we live in a sea of actual creativity. We create for a living. Thusly – we do #5 automatically, without even having to think about it. Now apply it to this.

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