I was teaching last night at DTRC/AHA – the basics of social media. A dozen great participants who weren’t afraid to ask questions and get answers. One told me that she had taken three other “intro to social media” workshops and gotten more out of this one than the other three. Which is a LOVELY thing to hear and confirms you might be doing something right.
I thought about it a bit more on my way home and came to a conclusion – I think it’s that even though we spend time on the nuts and bolts (this is a hashtag, this is how long a tweet can be, this is an event page) we spend an equal amount of time on the why. Why are we doing this? Why does it make sense to tweet closer to the show date and post on the website earlier? Why do we want to talk to certain people about our work, and how do we want to talk to them (and how do they want to be talked to?)
I’m a why person. I need to know why I’m doing something in order to wrap my head around doing it. And I apparently teach accordingly. At any rate, a great night, and there are two more classes coming up – you can take one or take both. Next week we’re moving into tools and strategy, and the following week we’re getting into your projects. That one’s a limited class size, and participants can bring in the social media/marketing plans for a project they’re working on and we’ll go through it, tweaking and tightening and “you know what you could do?”-ing.
Here’s the info to sign up.
Lisa is off shooting the start of promo videos for Theatre Rusticle, and yesterday was creating the new teaser image for The Game – the playwrights are being announced. I’m working out the kinks in one–two–three press releases today and creating eblasts. Summer is over and the season is upon us!