Snapping to Attention, What Marketing Needs and 2014 clients

Happy New Year! And at the same time ““It seems wrong and unfair that Christmas, with its stressful and unmanageable financial and emotional challenges, should first be forced upon one wholly against one’s will, then rudely snatched away just when one is starting to get into it. Was really beginning to enjoy the feeling that normal service was suspended and it was OK to lie in bed as long as you want, put anything you fancy into your mouth, and drink alcohol whenever it should pass your way, even in the mornings. Now, suddenly we are all supposed to snap into self-discipline like lean teenage greyhounds.” – Bridget Jones

Onward!

Very proud to be named again in Charlebois Post’s CHAR-PR Prizes,  for best PR, single production.this year for Bound to Create’s dirty butterfly.  Proud to be in such good company.

I’ve been reading Ann Handley’s blog for a bit and saved this one. Because I love it. And it’s true.

“The most essential gift for a good marketer is a built-in, shockproof, shit detector.”

Hemingway is the author of that quote, although he said “writer” instead of “marketer.”

But I think it applies equally well to marketing, because we have a responsibility to serve our customers first, and not our CEOs or bosses or clients. We need to call them on their shit, in other words.

But hold up: Those are the people who sign our paychecks. The buck stops literally with them. Who are we to argue?

Actually, we have every right. And a kind of duty.

Why: For a business to be successful, your customers have to love your products, certainly. And for marketing to do its job, you have to make your customers love your marketing, too. Keep reading

2014 brings with it some great clients and new fantastic initiatives and shows and I am pleased to be working on them.

God Is In The Dairy – Release the Stars, part of the Next Stage Theatre Festival;

Expect Theatre – Beats + Intentions, a new three-year program that’s creating interarts ensembles for emerging artists 20 – 25

Canadian Rep Theatre – Pacomambo, the inaugural show of their inaugural season

Modern Times – Forgiveness, their 25th anniversary production.

I’m excited for this year.

 

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