Archive for ‘arts marketing toronto’

October 6, 2013

Sunday Roundup – October 6

Rainy day and I’m off to write a press release then to the Bluma to see Venus In Fur, and excited about the contents of both.

Sunday Roundup on a Monday – it’s hotting up around here

Stealth Art + Logic + Emotion

Read this the other day and thought it was fabulous. More and more we seem to go through life distracted by something else (will people please quit texting and walking?)

What the world’s best pickpocket can teach us about attention
Apollo Robbins is known as “The Gentleman Thief” because after he picks your pocket he returns your goods. What can we learn?

Reminder the tomorrow night, that’s Monday the 7th the GAME is on at Theatre Passe Muraille – see you there!


September 30, 2013

Sunday Roundup on a Monday – it’s hotting up around here

Missed yesterday’s round-up, so here you go.

Also realized that starting Monday, we have a show or event a week opening for the next month and Arts Day at the City and on the Hill coming up in November. Which is AWESOME on many levels, but consider this an apology for what might be less frequent blog postings. If you want to see what I’m working on, and the superduper shows and the people involved you can look here.

We’re halfway through our course at Ryerson on marketing for the arts and tomorrow is the last in a series of three workshops I’ve been doing with DTRC/AHA. It has been a great opportunity to work closely and consistently with some good artists doing good events. Thanks to DTRC and AHA for the opportunity.

I will write as often as I can. (that sounds very Civil War era, but you know what I mean)

Now then!

Man, Is it Monday


Siminovitch Prize, the GAME and Urban Planning for Women

September 23, 2013

Man, Is it Monday

I’ve been up since six working on schedules and who can be videoed when, what music will be used and the copy for this e-blast and the captions for those photos and a conference call at 830 and thinking about what I’m teaching tomorrow and the next day. And there’s still a stack of social media to strategize over and schedule. And think about. I do a lot of thinking.

I do love it. Somedays you feel like you’re in the midst of the running of the bulls whether you signed up or not. When I worked at Opera Atelier, after a day of too much Excel, I’d wander over to the rehearsal hall so I could watch a bit and remember exactly why I was doing this. Because I do love it, I love the organizing and the facilitating so art can happen. It is what I do. Wonderful.

Teaching again tomorrow night with DTRC – the Strategy! Looking forward to it.

Now that I work in various places, I watch the video below. It’s been making the rounds for quite a while.  It inspires me every time, on so many levels along the brilliance of the artists involved onstage, off stage, in the audience.

Bookmark it and watch it.


September 22, 2013

Sunday Roundup – September 22

edited because it’s the 22nd, not the 21st.

And here we are back in the swing of things. About last week..

This Week I’ve Been Writing for Others

Last Week I Wrote for Others

Definitely a working week

Today’s the unconference!

why social media? and allow yourself some white space

Yesterday and today are my white space days. Some work and a lot of reading getting done, but also relaxing and catching up with friends and magazine time. Reminder to get yourself that white space.

Tuesday night is part two in a three part series of social media workshops I’m presenting with DTRC/AHA – this week we’ll get into the strategy.
How do we use social media? How can we best engage our followers?  Get answers to these questions in this seminar aimed at companies and individuals who already have some social media presence.
We’ll help you understand how you can connect and combine your online presence to make sure you’re reaching the right people with the right content for them. We’ll go beyond the basics and expand your social media toolkit with hands on tips and tricks such as cross-posting, Hootsuite, scheduling posts and tweets, and more!

Thrilled to announce the addition of two new clients to my life, I’ll be doing social media strategy and execution for Kids’ Entertainment  – delighted as I’ve known the owner since my touring conference days and it’s great to work together again. And I’m super pleased to be the marketing/PR  for the 2013 Siminovitch Prize.

All for now – back to your white space!


September 19, 2013

Today’s The unconference!


Off to the AGO in a couple of hours for the Small Wooden Shoe unconference! Details later next week on how it was. I am super excited to see who’s there and what we’ll talk about.

In the meantime – from Seven Sentences – it’s extremely appropriate for our world, I think, and for me. This week I’ve just cleared a three-day migraine in time for the unconference which delights me. The migraine did not, as there were still clients to work with plus two nights of teaching and press releases to send out and proposals to write and ideas to dream up and execute despite the truly foul pain taking over my head. Anyway!

Why You Are Still Incredible Even When You Feel Like Poop

Incredible doesn’t always feel good.

Being incredible is often a dirty, filthy business; people don’t always understand your desire or need for excellence.

Mud will most likely be thrown at the brave soul who dares to step out of the trenches.

Boldness, bravery and courage seldom feel good at the time, we’re usually wracked with fear BUT we simply choose to do it anyway.

That’s what makes you incredible, not the “feelings” that you may or may not have, but the hard choices you make in-spite of your feelings.

Brave souls change things. Keep being incredible.

September 8, 2013

Sunday Roundup – September 8

And here we go. But first!

I follow an interesting blog called Seven Sentences – it’s just that – once a day, seven sentences on a topic. Last week there was one on Greatness and it stuck with me.

Greatness is NOT about perfection, it’s about the purity of voice and the singleness of action.

Yet it is not about “self” either, greatness is best defined by the impact that it has on others.
read more
I would add one thing – unless you realize the sheer amount of work it takes to be great, unless you are willing to commit to that – then please be content with being good or even really good. Because great? Takes more than talk or wishing. Great takes work.

ONWARD – it was a sort week so there you go.

Sunday Roundup on a Tuesday

A Day of Arts PSAs

No Need to Fall Back into the Arms of the Person Behind You

We’re also in the midst of  updating the  Current Projects page (fall is looking fantastic for cool stuff to work on) and we have a new page called PFAQS .

Happy fall!


September 3, 2013

Sunday Roundup on a Tuesday

Because it was Labour Day and back to school and hopefully we are all now in our places with bright shining faces – or at least not moaning too much about it.

here we go – last week! PS I also made my first ever batch of sauce from scratch without a recipe. Pics below to prove it.  This is not a recipe blog but I am pretty pleased.

So – an (un)conference?

What Is THE GAME, client PSAs and Who’s Using What

A Day That Will Live Forever.

We Are Closed Today but here’s a thought

Since we’re talking back to school, time to think about YOUR back to school, and if you’re thinking social media visit my Panels + Workshops page to find out about three different offerings I’ve got in September: 7 weeks at Ryerson/Chang School, 3 nights with DTRC/Artists Health Centre and a one full day at Humber. Looking forward to all of them, looking forward to seeing you there!

And I now give you – The Evolution – of Sauce. By Sue Edworthy.

SAuce Evolution!-page0001


August 27, 2013

What Is THE GAME, client PSAs and Who’s Using What


Release just went out for an upcoming event – THE GAME.

Click the image to find out what it is, when it is and how much fun it’s going to be as an event!



A reminder that the fine folks over at Theatre Rusticle have a new Facebook page and are phasing out their group page in the run up to Dinner at 730 this fall – head on over and give them a like because that’s where we’re putting everything from now on.

Good article here on Which Social Media Site you should use for business

I have an agree/disagree with it – “Which social media sites should you be using? All of them, or at least you should sign up for all of them. It’s always a good idea to reserve your name, even if you do not intend to be very active on the site.”

Absolutely agree that you should reserve your name, it’s one of the first things I do when a newfangled social media option comes out. Disagree that you should be using “all of them” – unless you have someone whose job that is, and that’s all. The folks I work with have a ridiculous number of other things to do, including creating the art that their using social media to promote. My rule is – pick something. Pick something that works for your style of work, style of update and do it. Always loved Steamwhistle Brewing’s statement: “Do one thing really, really well.
Know your abilities, know the time you have, know your interest.  Find what suits you. Know what you can handle and maintain. If you do not enjoy writing, it makes no sense to say you’re going to have a blog and post every day. You won’t.  And folks trying to follow you will dismiss your blog when they get there and the last update was three months ago. Ditto a year old twitter account with 23 followers and a tweet from last winter.

You don’t have to do everything. You have to do something. And you need to do it well. And further to a previous post Who are Your People? you need to take it a step further and figure out WHERE are your people? (I might expand on that one in another post). Time for an infographic – thanks to Justin Beach for the article linked above and this masterpiece below.  It may seem to be rather general – but general is where you start. Then hone in.



August 26, 2013

so – an “un”conference?

I’m all registered up for this:

Toronto Performance Unconference 2013
Thursday September 19 9–5 (+social)
Art Gallery of Ontario – Weston Family Learning Centre.
Early Bird $15 (includes lunch)| More information

the tagline is: The world in which we do the work is changing.  Let’s share how we’re dealing with that.

in case you don’t know, an Unconference is “many things to many people. But to us it’s an event where the content of sessions is participant driven and in which you spend most of the time in conversation with others who care about similar things. There are no panels or lectures. You’ll get to propose sessions and only attend sessions that are helpful to you. You’ll be in conversations not as a representative of your organization or as an “emerging artist” – but as an individual who wants to help and to get better.”

I went to one of these years ago, same folks organizing it. I think it will be interesting to see how it has evolved and equally importantly, how I have.

You should sign up and go. If you’re wondering who else goes to these things: “Theatre people, dance people, music people, performance art people, people who don’t identify by genre. Actors, directors, dancers, designers, playwrights, technicians, administrators, marketing people, Artistic Directors, fundraisers, video artists, dramaturges, General Managers, students, teachers, people who don’t identify by occupation. “Emerging,” “Mid-Career,” “Established” “Award-Winning,” “New Arrivals,” “Culturally Specific,” “Ethnically Diverse,” “White,” “Not white,” people who don’t identify by those kinds of phrases. Older people and younger people and yes, people who didn’t identify by age. All those kind of people.”

I’m looking forward to it.

co-hosted by Small Wooden Shoe, The Art Gallery of Ontario and Necessary Angel Theatre Company

accessibility partners: FADO Performance Art Centre, The Toronto Arts Council and The Ontario Arts Council

with support from: Canadian Stage, Dancemakers and Tarragon Theatre

Facilitated by Misha Glouberman

Designed by Jacob Zimmer with Misha Glouberman and Kari Pederson

August 25, 2013

(double) Sunday Roundup August 25

Double roundup because last Sunday my website was being flipped to another server/host and I was staying out of the way. Am sure you all survived. So here we are:

Excitement, Inc – Mission Paradox

What KInd of Reader are You? and a website flip

Website flipped and an Afternoon in Downtown #hamont

That’s One Awesome Kickstarter you Got There

Upcoming Learning and a Twitter Lingo Infographic  head over to my Panels + Workshops page for more info on workshops and courses I’m teaching in September!

Creating Tweets – an infographic from Neomobile



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