Archive for ‘marketing PR’

January 11, 2015

Audience Forums and Seagulls and #nstf

1  pm today is the Disappearing Act forum on audiences. It’s warmer out today so I expect to see you there. Looking forward to this discussion!

I’ve got my tickets booked for this and cannot wait to see it

 

Next Stage is still running strong this week – the beauty of it is that you’ve got ten shows, all different, all 90 minutes or less and all have something about them. Schedule here – find something and see it.

and finally – and I do LOVE this:Artscape Youngplace is excited to announce that we are now accepting applications for the Artscape Youngplace Community Fund, a fund that supports community events and programs at Artscape Youngplace. This fund was made possible through the generous support of Catherine Gordon, RE/MAX Hallmark Realty Limited, and by funds raised at a series of community events. 

Individuals, organizations and collectives are invited to submit applications seeking modest financial and in-kind support for initiatives that improve the opportunities for community members to connect, learn and create at Artscape Youngplace.

Community Funds can be requested to support facilitator fees and materials (up to $400 of direct expenses per initiative) plus in-kind contributions of space at Artscape Youngplace.

January 7, 2015

Budget Analysis and Clowns

The Canadian Conference of the Arts, Canadian Arts Coalition and Saskatchewan Arts Alliance are pleased to release the analysis of the 2014 Federal Budget which examines federal funding for the arts and culture sector over the whole 2014 calendar year. The analysis explores funding to the Department of Canadian Heritage and other federal cultural agencies and crown corporations; organizational and funding trends at the Department of Canadian Heritage; expenditures on key programs across the arts, heritage and cultural industries, and other developments affecting the sector.  For details, visit their website >

 

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Application deadline for the 10th Annual Toronto Festival of Clowns has been extended to MONDAY JANUARY 12, 2015.Be a part of Toronto history as they move into ‪#‎TFOC10‬  Information on how to apply here: www.www.torontofestivalofclowns.com

And a reminder that the 2015 Next Stage Theatre Festival opens TONIGHT! Starting my festival adventures off with Mine and Unbridled&Unstable – see you at the tent!

November 20, 2014

Adventures on Dovercourt

CaptureAdam and I were scheduled to do a social media chat with the cast of Kaeja d’Dance last night, we were told if we went early we could watch some rehearsal in progress.

I am so glad we did. Two pieces being created, one by Allen and one by Karen, and both incredibly beautiful each in their own way. Allen’s .0 (point zero) and Karen’s yet untitled are going to be truly stunning when fully realized. I got tons of pics and some video and once approved I will show you. And you can check out the Harbourfront website for more details.

The chat went well, lots of good questions, lots of good knowledge and a real sense of sharing in the room. I think our social media campaigns for the Kaeja season are going to be full of great stuff and I am looking forward to what we can unfold.

On the subject of Kaejas and Dovercourt, Wind Down Dance is Friday night and you should probably check it out.

Excellent end of our day and  start to our evening. Rush hour + blowy first snowfall = no cabs, so we ventured toward Bloor. I’m still on a cane so the weather and that issue had us slowly making our way down the street – about halfway to Bloor I stopped and said, “First bar we see we’re going in. We need a sign.” and I looked up and there was a sign that said “bar”.

Oh we picked right.

CNL & Yauca’s Lounge.   Go visit. If it’s Wednesday and wing special night, get them. They were the best wings I’ve ever had. They also have a rental space downstairs for meetings, conferences rehearsals and the like.

I am off to get organized for a webinar I am doing today with Orchestras Canada, and work on lesson plans  for 2015. And tonight is opening night for CartHorse Theatre’s Fishskin Trousers.

November 5, 2014

Huntsville and Shop Local and Dance

I’m off to Hunstville today to be part of a great workshop with a dozen visual artists there – Hunstville is home to a wonderful enclave of creators. I’ve never been so am looking forward to chatting about cultural tourism, social media and how both the artists and the town can engage with each other and folks looking for something great to do that they may not have thought of doing in Hunstville. They’ve got a great cultural tourism strategy on the go:

According to information from the chamber, there are four pillars to cultural tourism – historic sites; plays and concerts; museums and art galleries; and festivals and fairs.   According to the chamber, Huntsville is already a popular cultural tourism destination with attractions such as the Algonquin Theatre, Huntsville Festival of the Arts, Muskoka Museum, Muskoka Pioneer Village, Portage Flyer Train, Group of Seven Outdoor Gallery, Film North Festival, Classic and Custom Car Show, the Canada Summit Centre – including public art exhibits, many commercial art and craft centers, boutique shopping, high-quality culinary experiences, and the gateway to Algonquin Provincial Park.”  full article

I think it will be a good day.

The suggestion to “shop local” is usually at the back of people’s minds but the holidays bring it to the forefront. Here are a couple places to think of when you are making that Christmas list

Artscape Partridge and Pear – still accepting artisan submissions for their event

Toronto Christmas Market

The Stop Farmers’ Market (year round!)

Finally you must watch this. One of the best dance trailers I’ve seen, celebrating Kaeja d’Dance and their 25th anniversary season.

25 YEARS – TEASER V5 from Kaeja d’Dance on Vimeo.

January 16, 2014

Expect Theatre, Next Stage, Shaw Street School – out loud.

 

Click to go into Artscape YoungPlace

Click to go into Artscape YoungPlace

 

 

Thinking out loud (or via blog post) means you have to do it.

January 7, 2014

Next Stage Theatre Festival Opens Tomorrow!

straight from the Toronto Fringe newletter to you! See you in the (HEATED!) beer tent!

Next Stage Theatre Festival Opens Tomorrow!

Duff MacDonald, Ryan Rogerson and Christina Gordon backstage

Killer Business getting ready in the wings (Photo by Liz Gareri)

rs1

Release the Stars: The Ballad of Randy and Evi Quaid (Photo by Marco Timpano)

rifles

Tablework with cast and crew of Rifles

jybtech

Jack Your Body in rehearsal

12 DAYS OF THE BEST INDIE THEATRE IN CANADA.
Starting tomorrow.

The final props are being assembled. Costume pieces are being touched up. Musical numbers are being finalized. Pulses are beating and the energy is high – NSTF artists are ready to bring you some unforgettable indie theatre!

The Next Stage Theatre Festival
Presented by Toronto Fringe
January 8 – 19th at Factory Theatre
Tickets $10 (Antechamber) and $15 (Studio/Main)
Read about all shows here

Showcasing some of the most polished, professional and dynamic theatre we have ever offered, NSTF 2014 is going to chase your post-holiday blues away. Where else do you get to mix and match a viewing schedule with Broadway performers, Governor General’s Award-winning playwrights, existential polar bears, urban street dance and more?!

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3 STEPS TO MAXIMIZE YOUR FEST:

1. Connect with us
Make sure you’re following us on Facebook, Twitter and Instagram to catch all the updates, insider tips and festival details.

2. Value Passes
If you’re on a tight budget or intend to see more than 4 shows, consider buying a NSTF Value Pass for savings of up to $32. Read more here.

3. The January is the New July Party
On January 11th at the heated McAuslan Beer Tent, join us for free dessert and craft beer samples courtesy of our festival sponsor, McAuslan Brewery. The party starts at 8pm and goes until 11pm, so you can pair your evening’s theatregoing with delicious treats!

bt-nstf

Coming from out of town? Book at the Yorkville Holiday Inn with our special promo code: FRI. Click here to book.

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NSTF Selfless Selfie Campaign

Keith Cole

Selfless Selfie for Fringe: performer Keith Cole

Jaymz Bee crop

Selfless Selfie for Fringe: local artist Jaymz Bee

New Year’s Resolution: BE MORE SELFLESS
New Year’s Resolution: SUPPORT THE ARTS
New Year’s Resolution: TAKE MORE SELFIES…?

Start your 2014 on a Selfless note by donating to your favourite indie theatre festival on your smartphone.

It’s super easy. Here’s what you do:

Text fringe10 or fringe20 to 20222 to donate $10 or $20

▪ Use your phone to take a picture of yourself and send your selfie to selfie@fringetoronto.com

▪ We will share your hilariously silly photo on our social media and thank you profusely for donating!

(Your generous donation will be added to your next phone bill.)

Thank you for donating to The Fringe!

January 2, 2014

Snapping to Attention, What Marketing Needs and 2014 clients

Happy New Year! And at the same time ““It seems wrong and unfair that Christmas, with its stressful and unmanageable financial and emotional challenges, should first be forced upon one wholly against one’s will, then rudely snatched away just when one is starting to get into it. Was really beginning to enjoy the feeling that normal service was suspended and it was OK to lie in bed as long as you want, put anything you fancy into your mouth, and drink alcohol whenever it should pass your way, even in the mornings. Now, suddenly we are all supposed to snap into self-discipline like lean teenage greyhounds.” – Bridget Jones

Onward!

Very proud to be named again in Charlebois Post’s CHAR-PR Prizes,  for best PR, single production.this year for Bound to Create’s dirty butterfly.  Proud to be in such good company.

I’ve been reading Ann Handley’s blog for a bit and saved this one. Because I love it. And it’s true.

“The most essential gift for a good marketer is a built-in, shockproof, shit detector.”

Hemingway is the author of that quote, although he said “writer” instead of “marketer.”

But I think it applies equally well to marketing, because we have a responsibility to serve our customers first, and not our CEOs or bosses or clients. We need to call them on their shit, in other words.

But hold up: Those are the people who sign our paychecks. The buck stops literally with them. Who are we to argue?

Actually, we have every right. And a kind of duty.

Why: For a business to be successful, your customers have to love your products, certainly. And for marketing to do its job, you have to make your customers love your marketing, too. Keep reading

2014 brings with it some great clients and new fantastic initiatives and shows and I am pleased to be working on them.

God Is In The Dairy – Release the Stars, part of the Next Stage Theatre Festival;

Expect Theatre – Beats + Intentions, a new three-year program that’s creating interarts ensembles for emerging artists 20 – 25

Canadian Rep Theatre – Pacomambo, the inaugural show of their inaugural season

Modern Times – Forgiveness, their 25th anniversary production.

I’m excited for this year.

 

December 19, 2013

What Your Email Signature Says About You

don’t get too excited. It’s not like reading tea leaves or your horoscope. From Doghouse Diaries

doghouse diaries

December 18, 2013

I’m back from a weekend in a basement with strangers

Picture1Yes I know, I totally disappeared there. Sorry about that. Last week was all about constructing the presentation for my biggest workshop to date – a full weekend with Theatre Kingston. Excellent combo of going home and working.

It was a great weekend – we were in a classroom in the basement of Jeffrey Hall, there were about ten of us and we spent from 10 til 6 Saturday and Sunday talking about social media and traditional marketing and actually having conversations about the work we do and it was just great. So you must check out the following:

 

Theatre Kingston – Kingston, Ontario’s professional theatre company – bringing Canada’s great plays and performers to Kingston, and Kingston to Canada

The Kingston Theatre Alliance – made up of 5 Kingston based theatre companies that first formed in 2012 to produce “The Library Chronicles”

Single Thread Theatre CoA Found-space theatre company

Domino Theatre– has a full seven-play winter season. Each season offers an appealing mix of drama, comedy and mystery from the Canadian and world stages.

Blue Canoe Theatrical Productions Inc. –  youth non-profit organization striving to create opportunities for young performers between the ages of 13-30 in the performing arts

Grand Theatre – Kingston’s premier performing arts venue, bringing world-class performers and artists to your local stage.

Empty Box Theatre – a company that emphasizes storytelling and challenges traditional audience-performer relationships. We are interested in re-staging the classics and creating new collaborative plays. Our work often looks at gender politics, camp, wordplay, mythical and historical themes.

Cindy Johnson – specializes in custom designing of jewellery in silver, gold, platinum, palladium and bronze. (and repairs too!)

Thanks to all of them for a really great weekend!

December 8, 2013

Sunday Roundup December 8

A week until the Theatre Kingston workshop – very excited to head back to my hometown to teach.

photo by Keith Barker

photo by Keith Barker

The Tin Drum is dark today so a reminder they do have Monday shows, a bonus for theatre practitioners. Reviews have been strong thus far and the show itself is a remarkable achievement. See you there!

two good articles from theatre practitioners – and who finished the coffee?

more tweaks to your newsfeed = fewer cats?

World Stage 2014 – Artistic Director’s Statement #artlive

Time for a book post

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