Archive for ‘social media’

November 20, 2014

Adventures on Dovercourt

CaptureAdam and I were scheduled to do a social media chat with the cast of Kaeja d’Dance last night, we were told if we went early we could watch some rehearsal in progress.

I am so glad we did. Two pieces being created, one by Allen and one by Karen, and both incredibly beautiful each in their own way. Allen’s .0 (point zero) and Karen’s yet untitled are going to be truly stunning when fully realized. I got tons of pics and some video and once approved I will show you. And you can check out the Harbourfront website for more details.

The chat went well, lots of good questions, lots of good knowledge and a real sense of sharing in the room. I think our social media campaigns for the Kaeja season are going to be full of great stuff and I am looking forward to what we can unfold.

On the subject of Kaejas and Dovercourt, Wind Down Dance is Friday night and you should probably check it out.

Excellent end of our day and  start to our evening. Rush hour + blowy first snowfall = no cabs, so we ventured toward Bloor. I’m still on a cane so the weather and that issue had us slowly making our way down the street – about halfway to Bloor I stopped and said, “First bar we see we’re going in. We need a sign.” and I looked up and there was a sign that said “bar”.

Oh we picked right.

CNL & Yauca’s Lounge.   Go visit. If it’s Wednesday and wing special night, get them. They were the best wings I’ve ever had. They also have a rental space downstairs for meetings, conferences rehearsals and the like.

I am off to get organized for a webinar I am doing today with Orchestras Canada, and work on lesson plans  for 2015. And tonight is opening night for CartHorse Theatre’s Fishskin Trousers.

November 5, 2014

Huntsville and Shop Local and Dance

I’m off to Hunstville today to be part of a great workshop with a dozen visual artists there – Hunstville is home to a wonderful enclave of creators. I’ve never been so am looking forward to chatting about cultural tourism, social media and how both the artists and the town can engage with each other and folks looking for something great to do that they may not have thought of doing in Hunstville. They’ve got a great cultural tourism strategy on the go:

According to information from the chamber, there are four pillars to cultural tourism – historic sites; plays and concerts; museums and art galleries; and festivals and fairs.   According to the chamber, Huntsville is already a popular cultural tourism destination with attractions such as the Algonquin Theatre, Huntsville Festival of the Arts, Muskoka Museum, Muskoka Pioneer Village, Portage Flyer Train, Group of Seven Outdoor Gallery, Film North Festival, Classic and Custom Car Show, the Canada Summit Centre – including public art exhibits, many commercial art and craft centers, boutique shopping, high-quality culinary experiences, and the gateway to Algonquin Provincial Park.”  full article

I think it will be a good day.

The suggestion to “shop local” is usually at the back of people’s minds but the holidays bring it to the forefront. Here are a couple places to think of when you are making that Christmas list

Artscape Partridge and Pear – still accepting artisan submissions for their event

Toronto Christmas Market

The Stop Farmers’ Market (year round!)

Finally you must watch this. One of the best dance trailers I’ve seen, celebrating Kaeja d’Dance and their 25th anniversary season.

25 YEARS – TEASER V5 from Kaeja d’Dance on Vimeo.

January 2, 2014

Snapping to Attention, What Marketing Needs and 2014 clients

Happy New Year! And at the same time ““It seems wrong and unfair that Christmas, with its stressful and unmanageable financial and emotional challenges, should first be forced upon one wholly against one’s will, then rudely snatched away just when one is starting to get into it. Was really beginning to enjoy the feeling that normal service was suspended and it was OK to lie in bed as long as you want, put anything you fancy into your mouth, and drink alcohol whenever it should pass your way, even in the mornings. Now, suddenly we are all supposed to snap into self-discipline like lean teenage greyhounds.” – Bridget Jones

Onward!

Very proud to be named again in Charlebois Post’s CHAR-PR Prizes,  for best PR, single production.this year for Bound to Create’s dirty butterfly.  Proud to be in such good company.

I’ve been reading Ann Handley’s blog for a bit and saved this one. Because I love it. And it’s true.

“The most essential gift for a good marketer is a built-in, shockproof, shit detector.”

Hemingway is the author of that quote, although he said “writer” instead of “marketer.”

But I think it applies equally well to marketing, because we have a responsibility to serve our customers first, and not our CEOs or bosses or clients. We need to call them on their shit, in other words.

But hold up: Those are the people who sign our paychecks. The buck stops literally with them. Who are we to argue?

Actually, we have every right. And a kind of duty.

Why: For a business to be successful, your customers have to love your products, certainly. And for marketing to do its job, you have to make your customers love your marketing, too. Keep reading

2014 brings with it some great clients and new fantastic initiatives and shows and I am pleased to be working on them.

God Is In The Dairy – Release the Stars, part of the Next Stage Theatre Festival;

Expect Theatre – Beats + Intentions, a new three-year program that’s creating interarts ensembles for emerging artists 20 – 25

Canadian Rep Theatre – Pacomambo, the inaugural show of their inaugural season

Modern Times – Forgiveness, their 25th anniversary production.

I’m excited for this year.

 

December 19, 2013

What Your Email Signature Says About You

don’t get too excited. It’s not like reading tea leaves or your horoscope. From Doghouse Diaries

doghouse diaries

December 18, 2013

I’m back from a weekend in a basement with strangers

Picture1Yes I know, I totally disappeared there. Sorry about that. Last week was all about constructing the presentation for my biggest workshop to date – a full weekend with Theatre Kingston. Excellent combo of going home and working.

It was a great weekend – we were in a classroom in the basement of Jeffrey Hall, there were about ten of us and we spent from 10 til 6 Saturday and Sunday talking about social media and traditional marketing and actually having conversations about the work we do and it was just great. So you must check out the following:

 

Theatre Kingston – Kingston, Ontario’s professional theatre company – bringing Canada’s great plays and performers to Kingston, and Kingston to Canada

The Kingston Theatre Alliance – made up of 5 Kingston based theatre companies that first formed in 2012 to produce “The Library Chronicles”

Single Thread Theatre CoA Found-space theatre company

Domino Theatre– has a full seven-play winter season. Each season offers an appealing mix of drama, comedy and mystery from the Canadian and world stages.

Blue Canoe Theatrical Productions Inc. –  youth non-profit organization striving to create opportunities for young performers between the ages of 13-30 in the performing arts

Grand Theatre – Kingston’s premier performing arts venue, bringing world-class performers and artists to your local stage.

Empty Box Theatre – a company that emphasizes storytelling and challenges traditional audience-performer relationships. We are interested in re-staging the classics and creating new collaborative plays. Our work often looks at gender politics, camp, wordplay, mythical and historical themes.

Cindy Johnson – specializes in custom designing of jewellery in silver, gold, platinum, palladium and bronze. (and repairs too!)

Thanks to all of them for a really great weekend!

December 8, 2013

Sunday Roundup December 8

A week until the Theatre Kingston workshop – very excited to head back to my hometown to teach.

photo by Keith Barker

photo by Keith Barker

The Tin Drum is dark today so a reminder they do have Monday shows, a bonus for theatre practitioners. Reviews have been strong thus far and the show itself is a remarkable achievement. See you there!

two good articles from theatre practitioners – and who finished the coffee?

more tweaks to your newsfeed = fewer cats?

World Stage 2014 – Artistic Director’s Statement #artlive

Time for a book post

December 3, 2013

more tweaks to your newsfeed = fewer cats?

Facebook is tweaking again.

Facebook Tweaks News Feed for More ‘High Quality’ Content

Facebook updated its News Feed algorithm yet again, this time with the hope of presenting users with more “high quality content” like news articles and current events.

The updated algorithm means that users can expect more news and story links to appear in News Feeds, especially on mobile, wrote Varun Kacholia, an engineering manager, and Minwen Ji, a software engineer, on the company’s blog Monday.

Stories and posts that a user’s friends have commented on may be bumped back to the top of her News Feed, an effort at creating more conversation around articles in the comments, the duo wrote. This means you may see the same story numerous times, the only change being new comments from your friends (underline mine).  read more

If I have seen a story numerous times already and it keeps getting bumped up because people keep adding comments like ‘right on!’ or ‘lol’ – how does this necessarily add to the quality of said content? Granted I do tend to unfollow – the moment there are more than two such comments in a row, or people start repeating things already said is when  I tend to unfollow a post – the comments aren’t adding value to the post (IMHO) nor do I wish to be notified of them. I might check back in later. You can tell usually tell when a thread is fading (or has been outright killed) if you’re viewing said thread as a conversation. It’s similar to excusing yourself from a conversation at a party to get another drink or talk to someone else.

I don’t think an algorithm can do that. It seems  it’s assuming “new comment” is equal to “value-adding comment”. Not the same thing at all.

Also “we’ll be doing a better job of distinguishing between a high quality article on a website versus a meme photo…This means that high quality articles you or others read may show up a bit more prominently in your News Feed, and meme photos may show up a bit less prominently.”

grumpy cat

 

December 1, 2013

Sunday Roundup December 1

December 1. Well there it is.

It’s the 2014 Fringe Lottery Party – live from the Tranzac! excellent lottery party this year – click here for a gallery of some of the lucky winners and mini interviews.

Fringe Lottery Results,  a place to make art, a different way to look at art

All Up In Your Secret Santa still time to do this version of Secret Santa where folks in need actually get something they want instead of you having to find space for a new coffee mug.

$3.6 million does not equal $6 million. Ten years later – still waiting. Get in touch with your City Councillor.

 

November 28, 2013

All Up In Your Secret Santa

secret_santa_2_postcard-r0b279048ce5e43de80e2b94e1a0807aa_vgbaq_8byvr_324(Yes I know it’s the 28th but things get planned earlier and earlier and I wanted to tell you this so maybe you could do it.)

Secret Santa! Where a group of friends or colleagues or staff at an organization pull names out of a hat and then you buy something for the person whose name you drew and you all exchange gifts at the staff holiday party. There’s usually a price cap, like twenty bucks. And sometimes you get cool stuff and sometimes you think, “do you – know –  me?” or “Another mug-hairband-scarf-candy-etc.”  Point is – it’s more stuff that you may not want and quite possibly don’t need.  And Turtles, though delicious, do not require a lot of thought.

Better idea. And I know it’s a better idea because an org I was at did it years ago and it still makes me happy and I tell people they should do it too.

Traditional Secret Santa to start in that there was a price cap of twenty bucks and we did draw names. What made it different was each name came with a number next to it. Why the number? This is where it got cool. It was an age. So you were still going to get the person a gift, but you needed to get something they would have liked at that age.
Then at the staff party all the gifts were exchanged, Secret Santas were outed and then the next day, we took everything down to the toy drive. They were THRILLED.

RIGHT?? Let’s recap on the coolness of this:

1) do not need to think of something to buy a colleague that they might not want or need;
2) it is SO much more fun to shop for a toy or a cool teen gift then hemming around the gift basket section which is usually a disaster-y madhouse;
3) when is the last time you got to excitedly open a present that was a TOY, and be genuinely excited and wondery as to what it was?
4) giving to the toy drive. Feeling good that some folks will get something for Christmas.

I HIGHLY recommend this for any sort of Secret Santa-y things you might be doing, if you do one. Just writing this post made me smiley and happy and the event was four years ago. BTW I got a fantastic pink diary with an electronic password lock for all my writings. Perfect gift for Sue, aged 13.

 

 

November 26, 2013

Fringe Lottery Results, a place to make art, a different way to look at art

Fringe lottery party last night at the Tranzac and a rockin’ time was had by all – definitely yelling,  cheering, singing, cake and of course – the LOTTERY WINNERS! Results will be posted on the Fringe website by noon the 26th (that’s today! Maybe it’s right now!) Congrats to all. Up next – Next Stage of course – expect to hear more about this!

I always like hearing about more space for art, and here you go – from the newest member of the Artscape family.
Flex Studios is a new membership-based service that offers artists pay-as-you-go access to creative workspace at Artscape Youngplace. Members can book space quickly and easily online-24 hours a day, seven days a week.

Flex Studios opens for member use on November 30 after the official opening of Artscape Youngplace on November 19. Be there when the bell rings!

CaptureI think this is kind of cool – not in a “match the sofa” way, but another way of searching art.
The Addictive New Museum Website That Lets You Browse by Color
The part I thought was especially neat was the project this project was based on – the site of the Rijksmuseum in Amsterdam in that at first glimpse each item appears in close-up rather than in its entirety, an approach that encourages people to start with details to discover works of art and design, rather than zooming in after the fact.

Mostly I like the fact that you start out nose-close. That’s frowned upon in museums. Believe me. Speaking of museums, the winter class schedule is out for the AGO!

 

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