A selection of some current and past projects to allow you to get a sense of what I do and who I’ve worked with.
PROUD, by Michael Healey
Playwright Michael Healey will be self-producing his latest work, Proud in Fall of 2012. Working on this project includes marketing and PR strategies and execution, as well as the creation of a micro-donation campaign to support the upcoming production.
PAX CHRISTI CHORALE needs assistance in filling Koerner Hall for their upcoming concert in May – we’ll do so with freshened social media, brand, and traditional and new methods of advertising.
ONTARIO CULTURAL ATTRACTIONS FUND (OCAF)
Program updates meant a marketing plan was needed to determine how to best roll out those announcements. Marketing collateral will include website changes and updates, brochures and a brand new social media presence with an OCAF specific social media policy to go with it.
PROFESSIONAL ASSOCIATION OF CANADIAN THEATRES (PACT)
ARTS ETOBICOKE
Arts Etobicoke houses an outstanding collection of Canadian artwork through their Art Rental and Sales Program. With over 60 participating artists throughout the Greater Toronto Area and across Ontario, the collection includes work in all media. The organization was looking to expand visibility of the program and a comprehensive marketing plan was created, including strategies and tactics to do so.
LITTLE REVOLUTIONS PERFORMANCE
With an invitation to travel to the United Solo Theatre Festival in New York City, the company was looking for someone to broker ad creation, write press releases, create an EPK and deal with media opportunities. LRP is a non-profit theatre company with a mandate to instigate little revolutions within the artists, students, and audiences we collaborate with. It creates vital, socially engaging, artistically masterful performance pieces that blur the boundaries between audience and artist.
MEASURING TAPE GIRL
A short film directed and written by P. Marco Veltri, Measuring Tape Girl screened as part of Culture Days 2011, needing social media and other online promo as well as a specific invitation list to industry leaders. An examination of self-image and indecisiveness. A young woman approaching her 30s turns to posting online videos as a means of expressing her doubts and fears. Creating an alter ego named ‘Measuring Tape Girl’, she measures herself against others and before anyone rejects her, she does it herself.
MIGHTY BRAVE PRODUCTIONS With 11 years of experience as the Creative Producer, Director, and Owner of Mighty Brave Productions/Dufferson Herman Arts Umbrella, Lisa Wegner’s expertise is in her ability to find, inspire and work well with creative professionals. She seeks out authenticity in storytelling and creates a nurturing and respectful environment for her creatives, cast and crew. Lisa needed a thread to tie together he many projects, including film screenings in Phoenix and a gallery exhibition in Toronto, resulting in the creation of www.lisaismightybrave.com.
THEATRE20 – DRIVEN TO SCORE
Following their critically acclaimed inaugural concert in May 2011, Theatre 20 took the stage in June with Driven to Score, the second of their three part concert series. In keeping with their three-part mandate of celebration, creation and education of story-driven musical theatre, Driven to Score is an intimate celebration of Canadian Composers, featuring the work of Leslie Arden, Jonathan Monro and David Warrack. Press previews and reviews were required and despite the concert happening just prior to Luminaot and during Shaw and Stratford, previews and reviews were secured.
EXPECT THEATRE – AWAKE
Expect Theatre presented the world premiere of AWAKE, a new site-specific verbatim theatre piece that underscored the struggles faced by those from Toronto’s troubled Rexdale/Jamestown neighbourhood. A highlight of the 2011 Toronto Fringe Festival, work for Expect Theaatre including brokering ad deals, a little PR and creation of some of the most talked about collateral at he Toronto Fringe.
NINJATEK CD RELEASE PARTY
Toronto mainstay Ninja Funk Orchestra is thrilled to announce after months of creative collaboration the creation of NinjaTek, a hybrid music that combines indie rock, electronica, drum ‘N’ bass, dubstep, funk, ska, jazz improvisation, and hard rock – an energetic new voice on the Toronto music scene. Work for the band included press release dissemination and creation, media follow-up, interview search and secure and social media disssemination.
2011 HAROLD AWARDS
Since 1995 The Harold Awards have come to represent the independent and hard-working spirit of Toronto’s vibrant theatre community – a kind of rabble-rousing alternative to the Dora Awards. To be Harolded is an honour of the highest subversive order. Awards are bestowed from one individual to the next in recognition of outstanding and often under-recognized dedication on or off stage. As a prior recipient, work included website creation, press release writing and dissemination, social media planning, update and maintenance, mailing list creation, interview search and secure, opening night invitations, media wrangling.
MACKENZIEGRAY.COM
A professional actor for over 30 years, Mackenzie Gray has appeared in over 130 films and television shows and was a series lead on a major US network. He has worked on stage in Britain, Canada and the United States in hundreds of plays, musicals and cabarets, and has provided many voices for animated series and documentaries. He was most recently seen in Smallville as the returning character Lex Luthor. Work included website and fan page creation and maintenance, as well as social media account creation and maintenance.
PM VELTRI – Independent Filmmaker
Pasquale Marco Veltri is a Canadian filmmaker and photographer whose unique vision crosses the boundaries of culture and language – a worldly soul and visual storyteller whose focus on character development is strongly represented in the intelligence and complexity of his works. Faced with the tasks of producing, directing, cinematography, and writing Pasquale has a well rounded, integrated, and holistic approach to the art of cinema. His films have screened nationally and internationally in Canada, Britain, France, Italy, and Egypt. Work includes grant writing and review, press release writing and dissemination and social media planning.
ARTSVOTE
ArtsVote was reformed in the fall of 2009 with two critical goals for the 2010 Toronto election: to communicate the value of the arts to incumbent and challenger candidates for Councillor and Mayor, and to mobilize artists and arts workers to vote for candidates who are committed to building a vibrant and cultured community. ArtsVote 2010 had three key tools: a Report Card (published and widely distributed in fall 2010), a phone/email “Get Out The Vote” campaign leading up to October 25, and a Mayoral Debate in partnership with Business for the Arts, the Toronto Arts Council, the Art Gallery of Ontario and Manifesto. (social media chair)
THE AGE OF CONVERSATION 2.0
This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community.
(contributor to The Accidental Marketer)
