this weekend I’m cleaning up my blog roll – any suggestions of who I should put up there? Mission Paradox is definitely one of them, and below is a recommended reading of their posts. Showed up in my inbox the other day.
Canada Council deadline today, and grant is ready to go, all but the signing. I’ll wave bye bye as I immediately have to hunker down and start creating a course rubric because I start teaching on Monday – Jacoba and I have come up with a course that is practical boots on the ground with case studies and projects so that you’ll come away with useful advice, not just the theory of arts marketing. Today is the last day to register I think.
Get your grants out the door, your paperwork done because it is indeed Friday and we can’t have that hanging over our heads all weekend. And enjoy the following from The Mission Paradox.
1. Uncommon Service – I truly believe that the ability to define and deliver superior customer service is going to be the thing that separates strong arts organizations from those that fail. This book provides a good framework for understanding and implementing service.
2. The Icarus Deception – Seth Godin has long been one of my “invisible mentors” i.e. someone whose advice I have respected and followed for years. If you don’t read this book, we can’t be friends.
3. Harvard Business Review – I particularly like the case studies because they present difficult problems with no clear/easy solutions.
4. Presentation Zen (blog/book) – The ability to effectively present an idea is often the difference between it happening or the idea dying. Garr Reynolds blog and books are a great guide toward presenting idea effectively to an audience of one of 10,000.
5. Authentic Arts Marketing – Yes I wrote it, so I’m a little biased but I’m proud at how the little ebook has held up over the years.