Posts tagged ‘Chaos Imperative’

September 22, 2013

Sunday Roundup – September 22

edited because it’s the 22nd, not the 21st.

And here we are back in the swing of things. About last week..

This Week I’ve Been Writing for Others

Last Week I Wrote for Others

Definitely a working week

Today’s the unconference!

why social media? and allow yourself some white space

Yesterday and today are my white space days. Some work and a lot of reading getting done, but also relaxing and catching up with friends and magazine time. Reminder to get yourself that white space.

Tuesday night is part two in a three part series of social media workshops I’m presenting with DTRC/AHA – this week we’ll get into the strategy.
How do we use social media? How can we best engage our followers?  Get answers to these questions in this seminar aimed at companies and individuals who already have some social media presence.
We’ll help you understand how you can connect and combine your online presence to make sure you’re reaching the right people with the right content for them. We’ll go beyond the basics and expand your social media toolkit with hands on tips and tricks such as cross-posting, Hootsuite, scheduling posts and tweets, and more!

Thrilled to announce the addition of two new clients to my life, I’ll be doing social media strategy and execution for Kids’ Entertainment  – delighted as I’ve known the owner since my touring conference days and it’s great to work together again. And I’m super pleased to be the marketing/PR  for the 2013 Siminovitch Prize.

All for now – back to your white space!

 

September 20, 2013

why social media? and allow yourself some white space

Confirming it was indeed a busy and excellent week – teaching engagements, clients and the unconference yesterday.

These things have in common the fact that MANY people want to know more about social media, how to use twitter, what to say on Facebook. I mentioned the other day I spend a great deal of time talking about the why of using these things. Sometimes I think the why can be more important than the how.

Excellent article sent to me yesterday by a friend and colleague Avery Swartz.

“But I fear that the power of social media is being touted by many who are not aware that there are other forms of marketing that are just as essential. In fact social networking activities are not a panacea. They are tools for reaching large numbers of people, inexpensively, but they are not yet the tools that bind people to us enough to make them major donors, board members or volunteers. But we need other, more personal and engaging activities as well.” read more

It reinforces something I also tend to remind people  – there is no magic bullet. Social media is one more tool in your marketing kit – just because you make a Facebook event does not guarantee you anything, let alone a sold out house. Think about it.

“Well, we printed 5000 flyers!”

“Well, there are 1000s of posters all over town!”

“well we have a Facebook page!”

So? What are you doing with all these things? What is the why for you and your audience?

In other words it’s been a busy week and my brain is full. I need some white space. From webdesignledger.com

“Even though its name seems to suggest otherwise, whitespace doesn’t actually have to be white. It gets its name from the early days of graphic design where most printing was done on white paper. Whitespace is simply the empty space between and around the elements of a design or page layout. This can include: space around graphics and images, margins and gutters, space between columns, and even the space between lines of type. Whitespace is also referred to as “negative space”.”

What does white space do? Allows space, allows your eyes and brain to rest. Space to process and think.  Allow yourself some whitespace to absorb just everything you’ve dealt with that hour, day, week. If your brain is too full, you can’t do that. It’s why we get those best ideas in the shower, or after sleeping on it. Your brain is still hard at work, but you’re not force-feeding it. I’ll say again – read this book. It’s brilliant.

To use a final metaphor  – if you’ve ever done all the prep to cook a dish and them dropped all the ingredients in a too small pan, what do you do?
You put it in a bigger pan.
Ingredients need room to cook properly. So does information. So do ideas. Have a good weekend. Get yourself some whitespace.

September 11, 2013

This Week I’ve Been Writing for Others

and so this space has been kind of empty. Sorry about that – I’ll show you what I’ve been working on sometime next week.

In the meantime there are two books I’ve reads in two days and I highly recommend you pick up one or the other or preferably both. Click on the images for details.

 

chaoscoat

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