Facebook is tweaking again.
Facebook updated its News Feed algorithm yet again, this time with the hope of presenting users with more “high quality content” like news articles and current events.
The updated algorithm means that users can expect more news and story links to appear in News Feeds, especially on mobile, wrote Varun Kacholia, an engineering manager, and Minwen Ji, a software engineer, on the company’s blog Monday.
Stories and posts that a user’s friends have commented on may be bumped back to the top of her News Feed, an effort at creating more conversation around articles in the comments, the duo wrote. This means you may see the same story numerous times, the only change being new comments from your friends (underline mine). read more
If I have seen a story numerous times already and it keeps getting bumped up because people keep adding comments like ‘right on!’ or ‘lol’ – how does this necessarily add to the quality of said content? Granted I do tend to unfollow – the moment there are more than two such comments in a row, or people start repeating things already said is when I tend to unfollow a post – the comments aren’t adding value to the post (IMHO) nor do I wish to be notified of them. I might check back in later. You can tell usually tell when a thread is fading (or has been outright killed) if you’re viewing said thread as a conversation. It’s similar to excusing yourself from a conversation at a party to get another drink or talk to someone else.
I don’t think an algorithm can do that. It seems it’s assuming “new comment” is equal to “value-adding comment”. Not the same thing at all.
Also “we’ll be doing a better job of distinguishing between a high quality article on a website versus a meme photo…This means that high quality articles you or others read may show up a bit more prominently in your News Feed, and meme photos may show up a bit less prominently.”