Posts tagged ‘History Press’

April 15, 2013

A 21st C Radio Play tells a story, so does your brand

Titanic_by_amadscientistHanging out for dinner with friends last night and one kept checking her phone – I asked what she was looking at, and she tuned me in to this extremely cool twitter feed  – Titanic Real Time – within minutes I was fascinated too. “Experience Titanic’s epic journey with minute-by-minute tweets as if from on board the ship itself. Created by @TheHistoryPress  – the UK’s largest local and specialist history publisher.

Utterly amazing – a live-tweeting (sort of) thread telling the  complete story of an event we all know quite well – the night the Titanic sank. It’s told from the viewpoint of  various individuals, during the sinking of the ship, all marked by hashtags  – #crew, #captain, #firstclass and so on. Absolutely amazing to read as a thread, and was completely riveting to watch as it unfolded in real-time. It made me think of a radio play, in that you couldn’t see what was happening, you were reliant on tweets from various individuals, and their perspectives of what was happening. I guess it seemed a combination book/radio play because you were getting the information of what was happening in 140 characters or less, without the benefit of Foley. Remember a while back I wrote about Sometimes Hearing is Believing ? It’s that same sort of feeling – pure storytelling.

What is this in aid of? History Press is the UK’s largest local and specialist history publisher. They’re booksellers. They have come up with what I think is a fantastic way to engage the internet/social media generation in their paper product.  Brilliant. It’s made me even happier to know that – excellent innovative way to marry these two things.

Anyway – loved it. They’re doing WhitechapelRealTime in August  – Follow the Whitechapel police investigations of 1888 from the perspective of the detectives, officers and Whitechapel residents  – and I will definitely be tuning in.

Speaking of stories,  post from Seth Godin – in class a few weeks ago I was explaining what brand is, and what brand is not. And here it is again.

Have a good Monday – the sun is shining. So far.




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