September 21, 2012
What a week. You might have noticed I’m working on a few things.
Opening shows…you printed and distributed the postcards and posters, and got the pre-press, and booked the ads, and created the Facebook page and you can’t seem to talk to anyone without mentioning the show you’re working on and offering dates and details and here, just take a flyer. You’ve created the buzz.
Is anyone coming? All you can do is hope so. Well, I mean you could rent a bus and drive round the city and tell people to get in, you’re taking them to a play, but you probably don’t have an F class license and – really? Calm down.
A few links this week I’d been saving for a rainy day – today seems appropriate.
Why are you in business? The first question brands should answer
According to Mr. Sinek, by focusing on the “what” and “how,” companies miss an important opportunity to connect with customers by explaining the “why” behind the brand. When you address the why, you get to the true essence of a company and have an excellent platform for customers to relate to it.
I Want To Put You In Category – thought this was was interesting, given the work I do.
Collaboration in kind: arts and business partnerships beyond the cheque
Despite the financial element to transactions such as these, the real strength of this approach lies in exchanges that are not based purely on money. While Robertson admits that straightforward philanthropy plays a sizable part in the funding of most arts organisations, including his own, he firmly believes that “the healthiest relationships are often based on something a bit deeper than that”
Wonderful. Happy Friday – second preview for Proud, second show for HOMEbody. I’m outta here.
September 19, 2012
I asked someone that question yesterday and they gently reminded me it was only Tuesday. It feels farther along and I’m glad it’s not.
HOMEbody opens tomorrow night. You should get a ticket.
Proud previews tomorrow night. You should get a ticket.
I saw Hiding Words (from you) last week. It’s beautiful. You should see that too.
What have I been doing all week? I think this article from Live With Culture sums it up nicely. I’m off to do the stuff I say I do.
August 20, 2012
Homebody goes into rehearsals next week, Proud goes into rehearsals next week, and I’ve signed on to work with two repeat clients that take me well into the new year. Two social media for artists workshops coming up in the fall. I’m also working with a group out of Vancouver – a piece for young audiences called Math Out Loud , aimed at high school students to show them how math affects everything in life from the curve of a river bed, to music to Escher. Click here for their promo video.
Jeez, business is good.
If I had time right now – I’d absolutely be going to this – Camp Tech. You’ve heard me brag about Avery Swartz before – she did my business cards and the logo you see on my website, did the design for Proud and is just all around darn good at what she does. Now she’s expanded her business – CAMP TECH.
Camp Tech offers practical, professional tech skills training in a fun & friendly environment. Our relaxed, informative, & hands-on classes in downtown Toronto are for anyone curious to learn more about technology. Click here for classes in everything from Photoshop to html and SEO.
Nice going, Ms. Swartz.
I marvel every so often about the business I am in and the work that I do. I’m surrounded by talented, creative people and it makes me happy. And now I’m off to lunch with uber-photog Dahlia Katz, before coming back and finishing cash flows and distribution plans (I didn’t say it was ALL glamorous…)