Posts tagged ‘marketing’

May 28, 2012

I’ll Take Director Fury’s Advice

**SPOILER ALERT**

(not plot spoilers, but my favourite line in the movie)

Obviously I saw the Avengers yesterday, it’s one of those movies people don’t think I’m interested in but I will absolutely go and see. Excellent movie. I was saying that other than the catchphrases, the deadpan comments and sarcasm made it completely hilarious for me. And I am having a serious dilemma about who is hotter – Tony Stark or David Banner (see: sapiosexual).

Anyway.

After I posted my blog post yesterday on Facebook, Facebook went wonky on me. Couldn’t post comments or links or photos. Couldn’t like or reply. Couldn’t – Facebook. Oh well – glitch. And off I went to the movies.

Still broken this morning, with no signs of it being fixed or an ETA of fix.  Tried many different things to fix it – and found on the community help forum that this is happened to folks all over – so it’s not a hack, and it’s not “just me”.
Some folks might say, ” well quit mucking about on FB, and get some real work done!” But this is where I do a heck of a lot of real work. (Never fear, clients o’ mine, I can still do page work, as FB sees me as someone else when I’m doing that).

Long story short as a communicator, my main communication tool is broken. Which leads me to Director Fury’s advice.

(Item: Samuel L Jackson – 1000 yard stare. With an eyepatch. Brilliant.)

At one point the Avengers’ airship is under serious attack, on fire all over the place, all systems RFU, all hell breaking loose.  And Director Fury tells – I don’t know, Pilot Navigator Guy to head to City X.  PNG looks all frantic and says something like, “we don’t know where we are, all the computers were damaged, it’s in the middle of trying to recalibrate, we’re flying blind here!!”

Director Fury (1000 yard stare): IS THE SUN COMING UP?? THEN PUT IT ON THE LEFT!”

Sometimes we rely too much in technology to do things “for us”. And we forget that it’s a tool, not the brains behind the work or the organization. Don’t get me wrong, it’s brilliant. But we used to know how to do things before we started expecting so much of tech. Remember that people think of things, and therefore we need to remember we can work around glitches like this.  I’ve already started.

Until Facebook sorts today’s issue out (yes, it’s STILL going on) – I will put the sun on my left.

May 3, 2012

Social Media for Artists at Gallery1313

Workshop last night courtesy of Gallery1313 a little gallery on Queen West just east of the library. There’s consistently interesting work in there – go check it out.

I met with nearly a dozen artists last night – painters, sculptors, photographers to talk about using social media to expand their reach and increase their profile.

They were without question, a fantastic group of people. At the top of the night we had some minor tech glitches meaning no internet for a social media workshop, which is a little like having a cooking class without any food. It was taken care of by Ozana and Phil with aplomb and style and thank you both so much.

Here’s what was interesting – if we’d had internet immediately, we would have plunged directly into the presentation. As it was it gave us a chance to talk – to embrace the social part of social media and find out who was there and why and much more about them than just their names.

I think as a result we had a wonderfully open discussion, a real back and forth about who was doing what, who was using which tools for what means, and who had no experience at all. Because we got so very into it, it was a conversation, not a presentation and that’s what I always hope for. Ideas were shared, some sites I didn’t know about are now on my list, and I think people enjoyed themselves.

It was more of a facilitation than a presentation – at one point we threw the powerpoint out the window (not literally) and focussed on specifics – showing then how to create a page, the targeting ability of a Facebook ad by creating one, a discussion about what is a “like” what is a “friend” what is a “tag” and does anyone ever sell art on LinkedIn? Here’s a great example of an artist blog, here’s a YouTube video of someone’s work, know how important it is not to have just a great image, but a quality properly sized version of that image. That even if you think your target market is “everyone” – you do have a way of narrowing that down to people who are genuinely interested.  At one point someone asked how late I was willing to stay to keep discussing these things, and we did run a bit late. Because we were genuinely involved.

In short – I’m looking forward to connecting with these artists again, seeing their work and talking to them.

Many thanks again to Phil, Ozana, Gallery1313, and all the participants for their time and enthusiasm – it was an excellent way to spend a dark and rainy night.

May 1, 2012

Corporate Sponsorship?

I belong to a LinkedIn group called Audience Development for the Arts. Interested question posed today by a member named Russell for discussion:

Do artists opposing certain company sponsorship put off the commercial sector from supporting the arts?

He goes on to say: I received my Arts Professional today and the front page was a review of a report into Philanthropy in the UK. One of the facts was that business support for the arts was down 7% to a seven year low. On page 2 was the news that a group of actors, directors and playwrights have voiced opposition to BPs sponsorship of the Royal Shakespeare Company. Does this type of activity put off the business sector in general, fearing they might come in for the same?

It’s a very interesting question, I think. I know there’s a great deal of opinion voiced on Scotiabank Nuit Blanche, or the idea of title sponsors (Company X presents YourShow) but is it putting corporations off sponsorship? Is it the type of company (BP in the UK example) or just that it’s corporate in general? Obviously this is a UK article, but are similar things happening in Canada?

Just a thought for Tuesday morning. Now back to my workshop planning – I’m giving a social media workshop specifically for visual artists tomorrow at Gallery 1313. All for now!

April 22, 2012

Sunday Roundup – April 22

It’s spring, it’s summer, it’s fall, it’s winter. And that was just last week.

#beans and counting new ones – marvelous presentation by Clayton Lord around the idea that we need to get away from quantifying our work with old methods and find new ways to qualify it.

In Which We Present: Things Fringe – a lovepost to one of my favourite organizations and how you can get involved.

My Thoughts on Starting a Theatre Company – there was an article making the rounds last week about new companies being mired in old problems. My thoughts.

What My Clients are Working On – a post about just that.

In the past week there have been articles stacking up in my bookmarks about audience engagement to wanting audiences to turn of their phones and shut up. There will be a post on all these points of view coming up.

Tuesday I am heading north to the 2012 Small Business ARTS Forum and I think it’s going to be interesting. Will keep you posted on that too.

And apparently direct mail is making a comeback. I never knew it left. More on that later.

All for now, have a great Sunday!

 

March 22, 2012

More on Pinterest and a Rusticle PSA

Another excellent infographic from Mashable, readers seemed quite interested in the last Pinterest post I did, so here you go.

And before you go diving into it, check out PSA #10 – The Rusticle Gym. It comes with a cool video and good music.

Now then – Why is Pinterest so Addictive?

February 19, 2012

Sunday Roundup – February 19

What a fantastic week. I spent it on Twitter which explains the lack of blog posts (I managed ONE) so we’ll update here and get started again tomorrow.

Words to Email By – cool infographic about email.

Last week, as I mentioned quite often was Social Media Week worldwide – hundreds of events here in Toronto. I worked on two of them – gave a workshop on Social Media for Your Small Business upstairs at the Rhino. The Parkdale Village BIA hired me to to present to  their members and it went really well. We had  a great group of engaged people  – they learned from me, I learned from them and I think the most important takeaway I could give them was to use each other as resources, to shout each other out, to work together when possible because they are a huge part of what makes the neighbourhood great. You can check out some of the commentary on Twitter by searching #smwtoparkdale.

The next night had me at the other end of the town and the spectrum as part of a panel on how women are using social media, presented by Women in Wireless and held in the Imperial Room at the Fairmont Royal York. Absolutely fantastic panel, great group of women in that room, talking, discussing learning from each other. Commentary again available on Twitter at #smwto #wiw.

Friday was my first ACCA workshop attended as a full  member of this organization. The workshop was being live streamed and live tweeted throughout Canada and much fun was had. Twitter highlights at #artexpertca.

And last night was the launch party for WorldStage at Harbourfront with a most excellent party, great food, drink, DJ, dancing and people I haven’t seen in too long or who are always a delight to see.

(you see why I couldn’t manage more than a blog post, right?)

I’m looking forward to a quiet week of admin work. I have a ton of stuff to do and would like to get back on top of things. It has been a week od Amazing Twicks, and I also have an Art Marathon to figure out. I’m going to make some coffee and figure out a plan of attack.

 

 

February 8, 2012

Focused Conversations and Tiny Urban City Builders

I was at an interesting workshops yesterday about Focused Conversations using something called the FAIR Conversation Method Flow. Entrepreneuse School may be over but they offer these cool workshops free of charge to grads. Part learning, art networking, it was a great use of a morning.

FAIR stands for: Facts (getting the facts, sensory impressions, information – the objective level); Associations (personal reactions, associations, emotions, images – the reflective level); Interpretation (meaning and values, significance, purpose, implications – the interpretive level) and Resolve (resolution, action, future directions, next steps – the decisional level).

I thought when I first got there it was about general conversations, but really it’s a way to have extremely focused meetings – which to me is even better. I’m not a fan of meetings – to be precise I’m not a fan of bad meetings – where there is no clear objective, when they are hijacked by one person’s ideas or comments, when there are too many people or not the right people in the room the meeting that goes on and on, the “why am I even here??” meeting. Everyone has had their share of these. And everyone I am sure has tried to figure out a way of making meetings better.

The concept I really liked about this workshop was that the method focused on two outcomes at the end of the conversation:

Rational Aim: what the group will KNOW, learn or decide by the end of the conversation; the product of the conversation eg they will explore X, they will identify Y, they will make a decision about Z.

Experiential Aim: how the group will BE different at the end of the conversation; they will be excited by a new idea, they will have experienced helpful struggle; they will trust each other’s perspectives.

I’m not typing out all my handouts, but you get the idea.  And I’ll share the opening sequence example with you. I’d love to be in this meeting!

Set Context: “Today we are having a conversation about the best way to support a new program coordinator. Remember this is not about whether we need one or not – at this point it should be taken as a given. We should have a list of strategies by the end of the conversation.”

Set Parameters: “Let’s start with some working assumptions about our conversation.” (this is the creation of participation guidelines, whether that is that everyone in the room should be there, that all opinions will be heard, that there are no wrong answers, etc).

Clarify Roles: Who is leading the meeting? Who is facilitating? (important – do not let hierarchical systems hijack the facilitator.)

Establish Available Time: “We’ll take about half an hour for this conversation.”  (this is a biggie for me. An open-ended meeting is not an effective one. Once there is a length established, people tend to get to their point more quickly. Do not let this be hijacked. If it “requires further discussion”, move on and have that further discussion at a separate meeting.)

Ground the Conversation: “Let’s start our discussion by looking at the job description of the program coordinator.

An excellent workshop in my opinion – to me an excellent workshop is well run, has handouts (email or otherwise) and contains items and ideas that you are excited to take away with you and begin implementing immediately.

~~~~~~

Studies have shown that children are the quickest to design, to answer, to do stuff. They figure things out quickly because they don’t over-complicate, they don’t attach a huge number of issues to an action, they don’t over-think things to the point of paralysis.

I feel like the above is the type of meeting they’d have. And I bet there will be proof of this on Sunday February 26th, 2:00 pm at Revival -  PSA#8 – Totsapalooze – Mouse City Calling.

 

January 22, 2012

Sunday Roundup – January 21

I have been in meetings all week, and bookmarking things  like crazy to post about and thinking about blogposts and not having had a chance to do anything about it as I sort out an  influx of new clients for marketing, for media, for business planning and continue to work with current clients on marketing and web, and meeting with potential clients for the months ahead, reading scripts, and sending notes to folks I want to work with and talking to them about their future plans. Working, dreaming, creating.

Things are marvelously busy and I’m happy as heck.

So it’s Sunday, and I’ll hook you up with some interesting reading – get another cup of coffee and there you go.

Monday was Library Day and I’ll recommend When She Woke which I got out and finished on Thursday. It said on the back cover that it channels Nathaniel Hawthorne by way of Margaret Atwood in this fast-paced, dystopian thriller and you know? It DID.

From the GuardianShould theatre leave more to the imagination? I remember discussing an offshoot of this idea in Grade 12 English class and how the words on the page could convey just as much as any set.  It was a thought-provoking discussion and I bet it would be even more so today. Shining example? Read on… The moon shines bright: in such a night as this,

From slate.comWhat’s the Best Way To Get Users To Embrace Mass Transit? – I liked this quote – “ “A transit map that makes all the lines look equal,” writes Walker, “is like a road map that doesn’t show the difference between a freeway and a gravel road.”

I do love mashable. Always something to think about: Why Social Media Is The New Gallery.  Many interesting points and some success stories – but I can’t imagine them completely replacing the chance to go in somewhere and see the work up close and personal.

A reminder that Social Media Week is fast approaching, is FREE and sessions are filling up so I’d advise you to decide what you’re going to and get registered. I’m down for four sessions so far, plus the one I’m doing and don’t forget there’s a party every night.

Oh if anyone missed what happened with the City Budget last week, I am sending you to torontoist to find out. Once again they’ve done a fantastic job with coverage of all things municipally political. I will also send you to this fantastic article by Edward Keenan – we actually had some political intrigue going there!

Anyone who knows me knows I tend to frequent the Cameron House on a Thursday evening to listen to Corin Raymond and the Sundowners, and Corin is making headlines these days – if you’ve been hearing tell of a musician who’s paying for his studio time in Canadian Tire money - that’s Corin. It’s coming in from all over Canada – so go check the junk drawer and visit www.dontspendithoney.com for more info. It’s good for your soul. Speaking of which, so is this – have a listen, it’s one of my favourites:

January 13, 2012

Reading Productivity Articles Does Not Make You Productive

January comes with a slew of resolutions. Some are about getting organized and being more productive, and the inevitable batch of articles from everyone about how to be more productive. And they have stock images of harried looking people surrounded by stacks of paper. (I think my choice is much more soothing).

So you spend hours reading such articles. Not productive.

And you spend hours setting up systems and files and meetings and Gantt charts that nobody can quite get the hang of using because it is your system and way of working, not theirs and so they are rejected.  Not productive.

I don’t think productivity is about your beautifully colour coded files, or code phrases (although I read the Staples catalogue like others read the Victoria’s Secret Catalogue). I think productivity is about actually doing what you’re meant to be doing, not spending time organizing what you’re meant to be doing.

A couple of articles that I thoroughly enjoyed.

Tips For Getting More Organized – Don’t.

and

Managing Yourself With Your Smartphone.

Things I like that have made me more productive? Given that I spend most of my communication time emailing it’s mostly about email.

Gmail’s Boomerang – which allows me to tag a sent message to come back to my inbox if nobody responds in X number of days.  Now I don’t have to remember when I’ve sent it, did they respond, go through sent file, go through email files find and resend. Gmail will tell me. One less thing to worry about until I need to worry about it. It also allows me to write the email now and schedule it to send later – not sitting in drafts where I keep clicking and wondering what that is – it just deals with it so I can do other stuff.

Gmail also suggests people to add to an email chain. If I usually email Ashley, Rhett and Scarlett at the same time, and this time only email Rhett, it will suggest I add Scarlett and Ashley before I send it, saving time on the Fwd: whoops! forgot to add you! front. Which is essentially another email chain. Not productive.

And my favourite: Dear Rhett, attached please find the commendation for Ashley as a true gentleman. And I go to hit send, and Gmail pauses and asks, “you used the word attached in your email but there is no attachment. Continue?”

Brilliant.

If you would like to continue reading productivity articles, by all means do so. But I’m going to mix my suggestion metaphors here.

Kaizen – long story short (no, I’m not linking to an article, you have two articles up there to read and I will not enable your habit).  Small steps. One thing. Not hundreds of dollars of organizing tools and equipment from Staples, but one thing you can do to get organized. Thousand mile journey, single step idea.

And from The Table Comes First by Adam Gponik which is a wonderful book about food. In the chapter on recipes, he points out that most recipes by celebrity chefs are too daunting to create as a whole, by yourself, in your little four burner, one strainer kitchen.  Instead we “read a long recipe and take away from it a singly feature – a new way of reducing onions, the idea of adding the cubed potatoes to the green beans – a gesture, rather than a gestalt.

TORONTO BUDGET: Arts Won’t Be Cut. – many thanks to  Councilor Gary Crawford, Councilor Michael Thompson  the Executive Committee,  the members of Theatre Task Force. I’d also like to add in a big thank you to everyone who wrote letters, emailed, called, went and gave deputations, blogged, facebooked, tweeted and generally rallied around the idea that cuts to the Arts are cuts to our City and our quality of life.

January 8, 2012

Sunday Roundup – January 8

First Roundup of the new year and it occurred to me that some articles didn`t make the round-up due to holidays etc so I’ll include them in here.

Next Stage Theatre Festival – we have promo video! – go check out the promos. Then go check out a show. Next Stage is THE place to be in January, don’t miss out.

What’s Your Policy on Social Media? – an excellent question.

Top Ten Posts of 2011 and Ones I really Liked - because a list always bears repeating.

SWF Seeks Basic Website – the New Year opened with a bang and this post which broke the record for pre-lunchtime views

Learning Code and 95 Twetheses  – follow-up post about building a website and how Martin Luther was the original Tweeter

Apparently it’s Your Year – interesting article on the artist as entrepreneur

NEWSFLASH:NSTF Ticket Sales – See photo above. I repeat – it’s the place to be in January.

As a bonus posting – Native Earth is looking for a Co-Artistic Associate. Check it out.

All right – off to the tent and three shows today.

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