August 14, 2013
From a great blog post from MP
“Why is this live?
That’s the question that Jordan Roth asked during the first TedxBroadway and I swear the question has haunted me ever since.
For those of us that work in the live entertainment/art world that is the cornerstone question. Why is this particular experience worthy of the cost, time, energy and just plain hassle that comes with making it happen live? read more
Tonight I was at a Summerworks show, was at one last night too. Why do we do this, go to places with lots of stairs and folding chairs, with plastic drink cups and isn’t “temperature controlled for our comfort”?
Because it is here and it is now and maybe you go with friends or go alone and find friends. But we are all there, and all there for a reason – and it’s happening in front of us and those on the stage and in the wings are there too and it’s happening for them too and we’re all in it together.
And that’s why – it’s a communal experience. It will never be the same again. Sure there are X more performances, and you might go again, or a friend of yours might see it next week – but it will never be the same again. This was your live experience.
Go or you’ll miss it.
April 2, 2013
April Fool’s Day. Where no news source could be taken seriously, no matter what they said. I don’t mind some April Fool’s jokes – Passe Muraille’s early Season Announcement was great. And some filled people with hope for a split second, (like the new bike lane infrastructure) only to have it dashed.
Great piece from Mission Paradox – Every day is April Fools.
And an article in the G&M Marketing tomfoolery: 9 memorable April Fools’ pranks from the ad world.
Something struck me in this article about one of the pranks: “The company’s vice-president of brand marketing told the Today Show that they “just wanted to have fun.” Customers who try to buy the product on the site are told that they are sold out and asked for their e-mail address; the company has hinted that more news on the promotion is to come, likely with some type of discount offer to those who gave their information.”
For some reason that bugs me. You’re trying to gain addresses, friends and followers by – tricking people?
I saw another post on Facebook with a supposed contest, and you could only participate if you followed then on Twitter and/or Facebook.
I don’t know why it’s bugging me, but it does. It might be that I try to consistently flip social media to real life situations – I don’t know what I’d do about someone who “wanted” to be my friend, later owned up to tricking me into it, and then – still wanted to be friends? Didn’t expect I’d end the friendship? Didn’t expect I’d mention this to other people? Didn’t expect I’d never want to be friends again?
Anyway. it’s my bug and there’s not more to be said about it for at least a year, right? Right.
#civildebates last night at the Theatre Centre – good crowd, good arguments for and against last night’s resolution, and you can search it on Twitter with #civildebates since they live tweeted it.
And Legoland is opening tonight at Passe Muraille and I’m very much looking forward to seeing it. Lots happening this week and it’s only Tuesday.
March 1, 2013
this weekend I’m cleaning up my blog roll – any suggestions of who I should put up there? Mission Paradox is definitely one of them, and below is a recommended reading of their posts. Showed up in my inbox the other day.
Canada Council deadline today, and grant is ready to go, all but the signing. I’ll wave bye bye as I immediately have to hunker down and start creating a course rubric because I start teaching on Monday – Jacoba and I have come up with a course that is practical boots on the ground with case studies and projects so that you’ll come away with useful advice, not just the theory of arts marketing. Today is the last day to register I think.
I’ll also be working again with PACT to get the word out about World Theatre Day, coming up March 27.
And a reminder that Laws of Motion opens tonight!
Get your grants out the door, your paperwork done because it is indeed Friday and we can’t have that hanging over our heads all weekend. And enjoy the following from The Mission Paradox.
1. Uncommon Service – I truly believe that the ability to define and deliver superior customer service is going to be the thing that separates strong arts organizations from those that fail. This book provides a good framework for understanding and implementing service.
2. The Icarus Deception – Seth Godin has long been one of my “invisible mentors” i.e. someone whose advice I have respected and followed for years. If you don’t read this book, we can’t be friends.
3. Harvard Business Review – I particularly like the case studies because they present difficult problems with no clear/easy solutions.
4. Presentation Zen (blog/book) – The ability to effectively present an idea is often the difference between it happening or the idea dying. Garr Reynolds blog and books are a great guide toward presenting idea effectively to an audience of one of 10,000.
5. Authentic Arts Marketing – Yes I wrote it, so I’m a little biased but I’m proud at how the little ebook has held up over the years.
November 12, 2012
really good post in Mission Paradox the other day Getting Along Fine Without You.
Last night my day job did an arts performance. Since the venue only holds 250 people and a lot more people than that read this blog it’s very probable that you missed the show.
How do you feel about that?
Do you feel like you missed out?
Probably not. That’s because you are probably ok with whatever you did last night. Maybe you watched TV, maybe you read a book, maybe you got drunk and did lines of cocaine. Whatever you did, you were ok with it.
What’s my point? The point is that you got along fine without what the art I offered.
That new audience you’re looking for? The younger one? The more racially diverse one? The one with more (or less) money? The one from the other part of town?
They are doing fine without you.
Day at the City is tomorrow, we shall descend on City Hall to meet with various City Councillors to stress the importance of the arts in a city that wants to be great. You can follow #artsdayTO on twitter to tag along for the journey. It’s also the release of the TAPA Stats report which will let you know just what the state of the arts is in Toronto.