Posts tagged ‘New York’

November 4, 2011

Artful Management and are you an Innie or an Outie?

Fantastic blog post from Jini Stolk over at Creative Trust on how the admin work of an org should reflect the artistic work:

I remember my visceral reaction when I first heard George Thorn and Nello McDaniel say that the work of an arts organization – whether in the admin office, fundraising department or boardroom – should be consistent with its artistic process. It was like a lightning strike. I immediately felt that I understood and agreed; things that had been confused became clear. Of course, the way decisions were made and problems solved in the studio should be reflected throughout the organization; of course, interactions between board, staff, artists, volunteers and audiences should be based on the mutual respect and spirit of collaboration found in rehearsal

Click  and read on – it’s a great philosophy.

Innie out Outie? In-bound marketing vs. outbound marketing. Excellent infographic below, courtesy of Mashable, even more courtesy of Rebecca Coleman. Enjoy!

May 21, 2011

About those Blogs….

Normally I don’t post on Saturday, but I had something in mind today.

Angela Crocker is a member of an artist group I belong to –  we keep tabs on each other and make sure we’re doing stuff for our businesses and careers. Through the power of Facebook, we’re accountable to each other in Toronto, Vancouver, Australia and New York.

Recently she wrote a blog post entitled, “Why Should I Comment on Someone Else’s Blog?” – she gave some very good reasons – click here to find out what they are. And comment. After all, it’s someone else’s blog.

I’ve also been noticing over the past couple of years, that everyone is intent on getting their message out “to the blogs”. That phrase has become as big a part of ‘to the media” as “to the papers” is, along with  prime directives to “get us some of that Web 2.0 social media stuff”.  The thing folks sometimes forget is that a blog isn’t necessarily “the newspaper”, There are a host of articles that talk about how they’re the same, how they’re different, how they complement each other. I’m going to tell you the difference I find personally.

Item: Not all blogs are the same. Just saying that right now.

If I am sending out a press release to a newspaper, I can go to the website or call and find out exactly who to send my release to. “It’s so-and-so at newspaper dot ca”. And I send my release off to them and odds are good it will be in the listings section.

If I am sending out a press release “to the blogs” I can go to the website. And maybe there’s contact info. And sometimes they’re quite clear about what they do and do not want to accept (ie only local theatre, only information about cats). So I can filter that way, and my local production of Cats is a fine fit and I can email it to them.

But what if there is no email address? No contact section?  Is this an indication they don’t want me to send stuff? Is it rude to put a press release in the comments section? Will that make them mad? If only I knew someone at this blog!

And there, for me is the big difference – I find blogs to be more – personal. Very definite about what they are writing about, whether it’s local theatre or cats. And it helps a lot if I already know the blogger, and therefore have her contact information, and know her well enough to know that she’d be interested in my production of Cats and maybe write something about it.

I don’t know. It’s just something I’m mulling over in my mind. What do you think?

(you can tell me tomorrow if you’d like as it is a GORGEOUS day outside and I don’t want anyone to miss a bit of it.) Happy long weekend!

May 20, 2011

Everybody Loves Creative Capital Gains

Before we begin, some might be wondering what Creative Capital Gains is. In short, Creative Capital Gains is an action plan for Toronto, a report that brought together the cultural and business sectors to strategize about Toronto’s future as a leading Creative City. You can read the full report here, but the focus areas include items such as:

  • Ensuring a supply of affordable, sustainable cultural space
  • Ensuring access and opportunity for cultural participation to all citizens, regardless of age, ethnicity, ability, sexual orientation, geography or socioeconomic status
  • Supporting the development of creative clusters and emerging cultural scenes to capitalize on their potential as generators of jobs and economic growth
  • Promoting Toronto’s cultural institutions, festivals and other assets to enhance the city’s position as a Creative City regionally, nationally and internationally
  • Keeping pace with international competitors by making a firm commitment to sustain Toronto’s cultural sector and position Toronto as a leading, globally competitive Creative Capital.

Possibly most importantly,  the report sets a target of $25 per capita funding for arts and culture. As our  current funding level is a measly $17 per capita,  this $8 a head jump would just put us in line with our competitors worldwide – I`m lookin`at you Chicago and Montreal with $26 and  $32 respectively. Don`t even get me started on on New York with  $74 and San Francisco with $87. Given how well our industry does with our $17, I can only imagine the possibilities if that magic $25 number becomes a reality.

Introduced by Councillor Michael Thompson, who is Chair of the Economic Development Committee and supported by many Councillors representing a broad cross-section of the city, the Creative Capital Gains report was unanimously endorsed by City Council on May 18, 2011.

 The report concludes that culture is the fundamental driver of Toronto’s future prosperity. What an excellent thought to build on.


SIDE NOTES

Inspiration on the 29 Dufferin Bus is not something I usually expect. This morning I got it in spades when I ran into Chris Reed who is the Artistic Director of Small Print Toronto. If you haven`t heard of them,  Small Print Toronto stages writing workshops and literary events with programming that caters to curious minds between the ages of two and seventeen. Overall, Small Print  cultivates a dialogue between professional writers and their primary audiences. This is indeed a noble enterprise. In the bus ride between Queen and Bloor Chris filled me in on the many exciting projects they have upcoming – you should keep your eyes open for their upcoming events on Facebook as well as their other channels. And in keeping with excellent thoughts to build on, for little kids and bigger ones, and adults of all kinds, also from the Small Print website:


“And above all, watch with glittering eyes the whole world around you because the greatest secrets are always hidden in the most unlikely places. Those who don’t believe in magic will never find it.”  

Roald Dahl

happy Friday!

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