Posts tagged ‘Online Communities’

May 25, 2012

Modern Dance, Canada Council News, Internet Gender and Summer Reading

Four disparate things, but I figure it’s Friday so it might be nice to graze.

From the Huff Post – What the Heck Is Modern Dance? – a question many have asked and I think this article is a good answer. “Sometimes it would seem audiences are afraid of modern dance because it’s not evident what it’s about, or what you’re supposed to get walking away from it.”

A week after Compass changes (four deadlines a year to two) the Canada Council Flying Squad is doing some reviewing of  its own.
I tweeted this yesterday:
OAC Compass deadlines down to two from four, now Canada Council Flying Squad Oct. deadline “on hold for program evaluation.” hmmm…

and a colleague responded:
@sueedworthy Result of flat-lined funding for the Councils. Will be same $$ for 6 years for most companies which means 15% behind inflation.

If that’s the case, I liked the phrasing in the press release: “With our financial situation stable for the next three years, we can move forward with this review as part of our ongoing efforts to ensure our programs continue to be relevant, cost-effective and responsive to the changing needs of the community.”

New book in the Summer Reading Section!

And finally – infographics! If you’re segmenting your marketing efforts in a boy-girl-boy kind of way,  this is kind of neat.  From informationisbeautiful.net.

May 22, 2012

Sunday/Long Weekend Roundup and Summer Reading

What a gorgeous weekend, beautiful out every single day – from Facebook I can tell there was gardening, cottaging, relaxing, Criminal Minds marathons, BBQs and fireworks – sounds about right for May 2-4.

Last week – what went on?

Sheep Nation, Princess Aduwuaamban, and advice from the Lang Sisters – another fabulous salon at Pentimento Gallery

Info from the OAC – Reduction Policies and Compass Grants

Long Weekend! – some bits and pieces about upcoming workshops and things to read.

Most folks who know me know that I read a lot, and I especially love reading in the summer on the balcony. And most of my book-lovin’ friends usually look to each other for recommendations. With this, I bring to you a PSA – Summer Reading. If I read anything really good, I’ll post it and would love if you would share suggestions there as well.

Coming up tomorrow – fundraising gone wild! – a PSA link to every indie go go and crowdsource and go fund me campaign that folks I know are working on.

May 18, 2012

Long Weekend!

It’s the start of the summer long weekends! Maybe you have cottage plans, maybe you’re getting the boat out from wherever you put it, gardening or planting flowers or maybe you’re an artist/entrepreneur who is compromising by dragging your laptop outside to continue getting work done.

With the last thought in mind, here are a few bits to read, to try and to think about.

From the ever-fabulous Avery Swartz – How to Get Your Business Online If You Can’t Afford a Web Designer. “professional web services can be expensive, especially if you’re just starting out.  If you have some time and enthusiasm, you can create a simple website on your own, and save the big design bucks for when you’re a little more established.”

Perhaps you’re finishing up your Facebook page before you start asking people to like it all over the place – from Drew’s Marketing Minute – 9 Keys to Wicked Awesome Landing Pages. And we’ve all spent time uploading photos and things only to be told the photo is the wrong size, not big enough or realize the photo is giant and can’t be seen properly. Here’s a cheat sheet.

Another article from the always interesting Guardian – How could technology change theatre criticism for good?  “While words alone can create a rich tapestry of critical response, imagine how much richer this might be with the addition of images, video, audio, geotagging, experimental forms such as Pinterest – the list goes on. Despite having such options at their fingertips, the majority of those writing theatre criticism for the web remain trapped in the conventional print review format: a block of text that often tries to avoid spoilers. Myriad possibilities are there, but it seems we’re slow to adopt them.”

Finally I was part of a workshop yesterday for CDA (Canadian Dance Assembly) where William Yong and I and his tech partner Elysha Poirier spoke about technology and communities and using technology both to promote and create your art. It was a good discussion, thought-provoking. Head over to the Zata Omm website to see what they’re working on. Very cool, very interesting stuff.

Have a lovely long weekend, if you’re working in an office, hope you get to close early today and go for a cool drink on a patio!

May 13, 2012

Sunday Roundup – May 12

What an excellent week of art and people. What else?

Quick Post – running out the door on Monday so there was just time for this.

Bits and Pieces Tuesday – exactly that. And congrats to this year’s Harold recipients!

See What You Made Me Do!! – email from an artist who attended a workshop I did, and the results.

Am pleased to pieces to let you know that Pax Christi Chorale sold out their concert last week – and received stellar reviews as well. It was a delight to work with Jennifer Collins (their General Manager) and I’m so glad all our work paid off!

I caught the Saturday matinée of Pamela Sinha’s Crash yesterday at Passe Muraille – if you’re reading this before 2 pm go get a ticket. It’s riveting, heart wrenching and triumphant.

Whatever you do today, do it well.

May 10, 2012

See What You Made Me Do??

ordinarily a disconcerting subject line in an email but this time it made me smile. I mentioned last week I did a workshop with some amazing artists at Gallery 1313 , and yesterday received an email from one of them.

Hi Sue;  I am so thrilled with the invite video I was able to do so quickly, inspired by you. Please have a look.  Love the fire. Tell me what you think.  much better than the usual with a pic or two.

Here it is. Well done Susan!

Along the lines of workshops, a reminder that I am part of a great one next week:

Technological Innovation: On and Off the Stage

Date: May 17, 2012
Time: 3 pm – 5:30 pm
Location: Centre for Social Innovation, 215 Spadina Ave. Suite 400 (The Innovation Lab)
Speakers: William Yong (Artistic Director/Choreographer, Zata Omm Dance Projects), Julian Sleath (Programming Manager, City of Toronto – Special Events), Sue Edworthy (Principal, Sue Edworthy Arts Planning)
Description:
As technology moves ahead at light speed, how do we keep up!? This unique and innovative workshop explores the many possibilities of opening the technological realm in the arts – both on and off the stage.  Beyond Facebook and Twitter, propel your project to the next level of innovation by integrating new and exciting marketing strategies in your work. Don’t fight technology, use it to your advantage and be creative in your administration.
Additionally, discover the endless possibilities of using technology in your craft as stages become research labs with installations, video projections and other dynamic interactive technologies. Participants will learn the ups and downs of technology, hear from experts in their field and will get a Papertronics Lunar module to make and take home.
Curious to find out more? Come check out this interactive workshop and walk away with dynamic tools to integrate in your practice, whether it be in the office or on the stage!

May 6, 2012

Sunday Roundup – May 6

Lots of things to write about last week – let’s get to it.

Rules of Engagement  Audience development and nobody’s coming and when they do they aren’t behaving in a “traditional” manner.

Corporate Sponsorship interesting discussion and article via LinkedIn about whether or not dislike for corporate sponsorship turns off the corporate tap.

Visual Resumes – a program that turns your resume info almost into a timeline of your career path. Still on the fence, but some seem to like it. I might take it in addition to a traditional resume, but not instead.

Social Media for Artists at Gallery 1313 – a great workshop where we proved that you don’t always need internet for the social part of social media.

Glamourpuss Fridays – paperwork day.

It’s lovely outside, all spring-like. Go and enjoy it!

 

May 3, 2012

Social Media for Artists at Gallery1313

Workshop last night courtesy of Gallery1313 a little gallery on Queen West just east of the library. There’s consistently interesting work in there – go check it out.

I met with nearly a dozen artists last night – painters, sculptors, photographers to talk about using social media to expand their reach and increase their profile.

They were without question, a fantastic group of people. At the top of the night we had some minor tech glitches meaning no internet for a social media workshop, which is a little like having a cooking class without any food. It was taken care of by Ozana and Phil with aplomb and style and thank you both so much.

Here’s what was interesting – if we’d had internet immediately, we would have plunged directly into the presentation. As it was it gave us a chance to talk – to embrace the social part of social media and find out who was there and why and much more about them than just their names.

I think as a result we had a wonderfully open discussion, a real back and forth about who was doing what, who was using which tools for what means, and who had no experience at all. Because we got so very into it, it was a conversation, not a presentation and that’s what I always hope for. Ideas were shared, some sites I didn’t know about are now on my list, and I think people enjoyed themselves.

It was more of a facilitation than a presentation – at one point we threw the powerpoint out the window (not literally) and focussed on specifics – showing then how to create a page, the targeting ability of a Facebook ad by creating one, a discussion about what is a “like” what is a “friend” what is a “tag” and does anyone ever sell art on LinkedIn? Here’s a great example of an artist blog, here’s a YouTube video of someone’s work, know how important it is not to have just a great image, but a quality properly sized version of that image. That even if you think your target market is “everyone” – you do have a way of narrowing that down to people who are genuinely interested.  At one point someone asked how late I was willing to stay to keep discussing these things, and we did run a bit late. Because we were genuinely involved.

In short – I’m looking forward to connecting with these artists again, seeing their work and talking to them.

Many thanks again to Phil, Ozana, Gallery1313, and all the participants for their time and enthusiasm – it was an excellent way to spend a dark and rainy night.

May 2, 2012

Visual Resumes

Found this a while back on the interweb and did it to show you and forgot about it.

Use Your LinkedIn Data to Create a Stunning Visual Resume. It’s an article from Lifehack, and is about a program called Re.vu. In brief:

A plethora of online tools exist, though there’s one which, much like the job-hunters who use it, really stands out for its simplicity and effectiveness. Greeting users with the tag line ‘Don’t send a resume, send a story,’ Re.vu is an easy-to-use platform with plenty of tools to create a visual resume that not only looks great, but puts the focus on the items you feel are most important.

To make the most out of the site you’ll need an e-mail address and an up-to-date Linkedin profile.

So I went to the site, created a profile, uploaded a bio, uploaded a photo and asked it to grab my LinkedIn info. The things I do for y’all so I can tell you about it (and then forget to tell you about it).

And it did.

Results below in screen grabs – I don’t know. I don’t know that it’s stunning, but it is indeed visual.

I know I am a certain point font on white paper 2 page max resume type of girl. Am not a fan of bells and whistles when it comes to resumes. And I don’t know that I’d click here to see the info below, but then again I don’t work in a design type field where I’m looking regularly enough at design resumes.

You can’t change the font. I want my own font. And my logo somewhere big.
You can change the background picture, they’ve got a selection or you can upload your own.
When you hover over a job position the blurb about that company comes up – again, this is most effective if you have a seriously up-to-date LinkedIn profile. But it`s about the compan I worked for, not me, the person you`re looking to hire.
It also said I could add links to my website and social media accounts (which kind of made me think, “then why am I using this?”)
It seems in my books, to be a lot of work to put a potential employer through, with a dash of web-style sequins and coloured paper.  But then that’s the employers I’m thinking of, and I could be wrong. What do you think?

April 22, 2012

Sunday Roundup – April 22

It’s spring, it’s summer, it’s fall, it’s winter. And that was just last week.

#beans and counting new ones – marvelous presentation by Clayton Lord around the idea that we need to get away from quantifying our work with old methods and find new ways to qualify it.

In Which We Present: Things Fringe – a lovepost to one of my favourite organizations and how you can get involved.

My Thoughts on Starting a Theatre Company – there was an article making the rounds last week about new companies being mired in old problems. My thoughts.

What My Clients are Working On – a post about just that.

In the past week there have been articles stacking up in my bookmarks about audience engagement to wanting audiences to turn of their phones and shut up. There will be a post on all these points of view coming up.

Tuesday I am heading north to the 2012 Small Business ARTS Forum and I think it’s going to be interesting. Will keep you posted on that too.

And apparently direct mail is making a comeback. I never knew it left. More on that later.

All for now, have a great Sunday!

 

April 17, 2012

In Which We Present: Things Fringe

Anyone who knows me at ALL knows of my love and support for the Toronto Fringe Festival. I have attended for years, I have held my own in the tent, overseen lotteries, worked on productions,  and am Vice President of the Board of Directors. It has gone from an awesome two-weeks-in-July festival to  two-weeks-in-July/two-weeks-in-January to an organization that is brimming with art and activity year round. Its staff goes from five to five hundred in the blink of an eye. You might not know about everything happening over there.
May I present Things Fringe for today’s blog post, which will also be replicated as a PSA in the What’s On section.

Things Fringe lately:

THE LOL CAMPAIGN!

The Lots Of Little Campaign – our crowd sourced campaign to raise $5000 through bits and pieces of donations… your $5 makes a big difference, your $10 means even more.  As Lots Of Little Donors, you receive a special LOL Button to wear proudly at this summer’s festival (to get you off the hook from tipping at the door!) and will have your name listed on our website.  Donations over $10 receive a charitable tax receipt. Here’s a video to watch!  Now go check the change jar.

~~~~~~~~~~~~~

THE ONE HUNDRED!

Our new Outreach Coordinator, Pip. Lemurs not guaranteed to appear.

The Toronto Fringe is Recruiting 100 Young Theatre Entrepreneurs.  Are you ready for it?
–You are between the ages of 17 and 24 and you’re ready to take the theatre world by storm
–You are ready to burst your theatre-conservatory-drama-club-summer-arts-camp-theatre bubble
–You think that it takes more than ‘just acting’ to make it as a theatre artist
–You aren’t a follower…you’re a doer, a leader, a mover and a shaker
Jump into the real world this summer and join

The 100: a 12 day immersive theatre entrepreneur bootcamp at the Fringe Festival.


Extended info here, application here, Facebook Page here. There – you`re good to go.

~~~~~~~~~~~~~~~~~~~

Last but oh so certainly NOT least, I present:

THE CREATION LAB!
The Creation Lab is the  home of the Toronto Fringe and the indie arts community. The Lab consists of two studio spaces and the Toronto Fringe admin office, both housed on the 4th floor of the Centre for Social Innovation in the Annex. (Just steps away from Bathurst Station.) Both studios are available for anyone to rent at anytime to do whatever they want. The spaces can be rented at various levels of subsidy, on a first-come, first-serve basis. The studios are already a buzzing arts hub, bookable all hours of the day and night, where artists can focus on their craft and connect with their community without breaking the bank.  There was a great article in BlogTO a while back if you’d care to read. Now go book some space.

These are but THREE THINGS. May I humbly suggest you check out the website for more opportunities, including volunteering.

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