January 24, 2013
Last night was the second night of the Paper Nickels CD release party. Packed to the rafters again. I was looking around the room and realized that though there were a tons of different faces than the night before – a lot of them were the same. People had come back to hear the same band two nights in a row (not the same songs, mind you, but you see my point.)
We talk about patrons and ticket buyers and audiences and purchasers and engagement. And sure all those people were in the room, everyone had one or more of those labels on them, but there seemed to be something more than an audience and engagement. These folks were actively participating. They knew songs, they knew the songwriters, they shouted requests, they laughed and applauded, they talked about the music, the band members, the band. They all had a clearly vested interest in being there. And I don’t know that any of those interests were exactly the same, but again you see my point.
Participating is different. It’s like you’ve got hand in the game. Participants don’t ask friends if they are going to something, they ask friends when they are going to something. It’s not should we go, it’s we’ve got to go.
I’m not saying participants always buy in advance, I myself am the queen of advance purchase and still didn’t buy my ticket til the morning of. But I knew I was going. I felt like I was already part of something bigger than “let’s go see a band/a play/a whatever” – I wanted to be present for something that was already part of my life.
How are you getting folks to participate in your work?
Little bit of Corin magic that I think most folks who read this will smile at and nod in agreement. It’s still cold out there – this should warm you up.
November 7, 2012
It’s a good speech.
I’m off to do a webinar, and then do some work for art & lies theatre company production of In Adagio, and do some word tweaking for The Quickening theatre company, and a social media editorial calendar for OCAF and for Young Associates.
And then I’ll do some work for Tuesday’s Day at the City.
Congrats to YPT and Nancy Webster – delighted you’re back!
September 30, 2012
Well, September went fast…and I didn’t even manage to get a round-up in place last week. So!
Where have you BEEN this week?
Because We’re Singing Into Theatre Season Again
22 Rules to Live By
Post Now, Nap Later, Consult in the Fall
A couple other things that caught my attention last week:
Top Toronto city managers report culture of fear, bullying – I’d find this disturbing to hear in any workplace, but even more so in the workplace that runs our city.
And this image is an excellent addition to 22 rules to live by, and I think now more than ever – you could add in so many other distractions.
August 26, 2012
And with that – there goes summer as we know it. September by the time we hit the next roundup – amazing.
Back to school, back to the theatre season – here we come!
Business is Booming and Introducing Camp Tech
From Toronto to Detroit
No, You Probably Couldn’t
Have a great summery Sunday – supposed to be hot out there!
July 22, 2012
And here we are again on Sunday. Last week:
Some Final Fringe Numbers and Thoughts – Fringe kicked butt again this year.
Viva Voce -A little Latin for Word Of Mouth.
He Said, She Said, We All Said - where Facebook got interesting last week, and four open letters.
Can’t See What He-She-They Said for The Words – and we took the open letters and made pictures out of them.
Other than that…
This week I’m giving a marketing workshop attended a very smart group of women in the arts. Extremely excited about working with them all.
And I’ve signed on to give a marketing workshop in the fall for Work In Culture.
The Edward Bond Festival has wrapped, Dirty Butterfly has closed, and I’m absolutely thrilled that both were such great successes.
I’m working on marketing and PR for HOMEbody with Shannon Litzenberger, and producing Proud with Michael Healey, meeting with previous clients for new contracts, and new clients to see how we can work together.
And I’d say life is busy and awesome and good. Happy Sunday!