Posts tagged ‘Social Networking’

February 19, 2012

Sunday Roundup – February 19

What a fantastic week. I spent it on Twitter which explains the lack of blog posts (I managed ONE) so we’ll update here and get started again tomorrow.

Words to Email By – cool infographic about email.

Last week, as I mentioned quite often was Social Media Week worldwide – hundreds of events here in Toronto. I worked on two of them – gave a workshop on Social Media for Your Small Business upstairs at the Rhino. The Parkdale Village BIA hired me to to present to  their members and it went really well. We had  a great group of engaged people  – they learned from me, I learned from them and I think the most important takeaway I could give them was to use each other as resources, to shout each other out, to work together when possible because they are a huge part of what makes the neighbourhood great. You can check out some of the commentary on Twitter by searching #smwtoparkdale.

The next night had me at the other end of the town and the spectrum as part of a panel on how women are using social media, presented by Women in Wireless and held in the Imperial Room at the Fairmont Royal York. Absolutely fantastic panel, great group of women in that room, talking, discussing learning from each other. Commentary again available on Twitter at #smwto #wiw.

Friday was my first ACCA workshop attended as a full  member of this organization. The workshop was being live streamed and live tweeted throughout Canada and much fun was had. Twitter highlights at #artexpertca.

And last night was the launch party for WorldStage at Harbourfront with a most excellent party, great food, drink, DJ, dancing and people I haven’t seen in too long or who are always a delight to see.

(you see why I couldn’t manage more than a blog post, right?)

I’m looking forward to a quiet week of admin work. I have a ton of stuff to do and would like to get back on top of things. It has been a week od Amazing Twicks, and I also have an Art Marathon to figure out. I’m going to make some coffee and figure out a plan of attack.

 

 

June 14, 2011

Data, Audiences, and my Thoughts on Margie

Excellent newsletter in my inbox today from my friends at Creative Trust on the art of data collection and what the heck to do with it. I’m a data and stats geek myself, so naturally I had to repost.

We all know that collecting data – about our audiences, our donors, our neighbourhood and partners – serves no purpose unless we know how to find it and what to do with it.

We realized, early in our Audiences Project, that our members’ outdated systems and databases were holding them back from applying what they learned. While our companies understood the benefits of  segmenting their lists, tracking buying preferences and linking donation history to ticket buying history, many of their systems made such practices impossible.

Click here to find out how Creative Trust approached this, as well as a link to a very cool manual published by the fine folks at the Australian Government.

Little bit of Facebook love for some of my favourite people – Expect Theatre, Theatre 20 and Mighty Brave – as I mentioned in a previous post with the Facebook group phasing and archiving and yadda yadda everyone’s have to make new groups.  If we want to run awesome contests, share info and communicate, we need people, so feel free to wander over and give it a like.

SIDE NOTE

Some folks have asked me why I haven’t said anything about the ridiculous “interview” of modern dancer Margie Gillis on Sun TV. I will not link to the interview or their website.  I will not add to the Sun’s coffers by doing so. I will say I’ve never seen such a disgraceful piece of alleged journalism.  I sincerely think it would be interesting to see how Miss Erickson would have spoken to someone of Margie`s calibre in the auto industry, or science, or R&D, all of which receive grants equal to if not probably more than Margie and many others dream of. Miss Erickson knew nothing about the subject matter, readily admitted it and proceeded to bulldoze her way through. So instead I will link to Louis Laberge-Cote’s stunning rebuttal, published in the Calgary Beacon, and making the internet rounds as of late..

Something interesting to note – my blog posts create automatic links to items that it has ‘heard of’. I’d like to point out  – it’s heard of Margie Gillis, Laureate of the Governor General’s Performing Arts Awards. It’s never heard of Krista Erikson.

May 22, 2011

Sunday Roundup – May 22

What went on this week? It was a good week for client consults and definite working arrangements. And here’s what I posted about.

Today’s PSA: Facebook Pages and Helping Each Other Like Things  – Early week discussion on the new Facebook changes being rolled out, with an invitation to post the link to your new page so as to consolidate those “Facebook is phasing out” messages. Feel free to do so – just drop it in the comments and I’ll pop it into  the post.

Gorgeous Posters! Fabulous Flyers!   - sort of a photo essay on why dropping a bundle of flyers on a table full of other bundles of flyers does not mean the end of your marketing efforts.

Coffee and Other Sources of Engagement    - a great coffee meeting with a fellow social marketer friend, a a bit of a chat about the new trend of YouTube “commercials” for live theatre.

The $600 Question: Assets and Marketing  - great article reminding us that we have so much more than “only $600″ to get our message across and folks out to see out shows. 

Everybody Loves Creative Capital Gains Toronto city council unanimously endorses the Creative Capital Gains report. Good stuff.

About those Blogs…. – repost of a good article outlining why you should comment on other people’s blogs, and a few other thoughts on the subject.

Other News

An excellent blog post by Seth Godin who can manage to take something like the apocalypse and turn it into a marketing lesson.

Have you been to Prince Edward County? If not, you should go, it’s a truly magical place for artists, what with the Arts Trail and Tall Poppy Cafe and artists like Krista Dalby, who one year ago moved to PEC and started Small Pond Arts, an artist residency centre, art gallery and art centre – among other things, they produce festivals, events, music and theatrical productions.

Ninja Funk Orchestra is playing a gig at the legendary Horseshoe Tavern  on May 27th, with special friends the Elastocitizens and I highly recommend you check out this TO Funk Rock Extravaganza – NFO has actually invented a new music hybrid and it’s not to be missed.

And of course – Sunday comics. From Calvin and Hobbes – thanks BIll.


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