Posts tagged ‘social networks’

August 4, 2011

Webinar PSA and Summerworks Opens Tonight

Quick post today as I was in meetings all morning – double barrelled PSA. First we have a FREE webinar courtesy DIOSA Communications/Nonprofit Tech 2.0

Free Webinar on August 23: Social Media for Social Good: A How-To Webinar for Nonprofits
Based upon their soon-to-be-released book Social Media for Social Good: A How-To Guide for Nonprofits, this webinar begins with defining Web 1.0, Web 2.0, and Web 3.0 communications and fundraising, and then quickly moves on to a discussion about the importance of integrating the tools from each era in order to maximize your nonprofit’s Return on Investment (ROI) from utilizing social media and mobile technology. Written as a step-by-step strategic plan, Social Media for Social Good is packed with hundreds of social media and mobile technology best practices and how to’s – 11 of which are featured in detail in this webinar (one from each chapter). Finally, the webinar closes with a brief conversation about what’s next in nonprofit communications and fundraising and the importance of early adoption.
To register for this free webinar, please sign up on Nonprofit Tech 2.0. Please note that space is limited to 1,000 attendees. Once the 1,000-attendee limit is reached, the next date will be added to the registration page. Thanks!
and
Summerworks Festival Opens Tonight!
Being outside + Bands + Theatre + schmoozing + Food + Good Times + Cheap Booze x FREE = SummerWorks!
The Art Bar @952 Queen West will officially open at 4:00 pm for an all night opening party, featuring these incredible bands: Raoul And The Big TimeThe ElwinsPatti Cake, Modern Superstitions Light Fires and Choir! Choir! Choir!.Advance tickets for the SummerWorks Theatre Festivalare now onsale – You can buy tickets to individual shows by clicking on the show on their website and clicking “buy tickets”.Tonight Summerworks opens their doors to the 21st installment of Toronto’s SummerWorks Festival. With over 40 pieces of theatre, 8 nights of music and our new outdoor courtyard Art Bar, featuring 5 nights of Queen West’s greatest DJs, and the National Theatre of the World – don’t miss out.

May 29, 2011

Sunday Roundup – May 28

What a weird weather week. Hopefully summer is on the way, although I appreciate the lushness of all the greenery, more than a little sun would be appreciated – and soon.

What went on this week? Let’s see what we talked about:

More Than Just a Festival – a little love for the Toronto Fringe and the amazing stuff it does, going in the past few years from two weeks in July to a year round hub for artists.

Follow Me, Like Me Become a Fan and RT To Win! – post about the value of a social media contest. I confess – the title was an experiment – I wanted to see who would click on a title like that. Marketing folks did. Later in the day I changed the title, and the clicks and RTs expanded. Interesting.

A Really Cool Awareness Tool Covenant House Toronto is using something called “donate your status” to raise awareness of their org. Have a look – I think it’s both interesting and useful.

Other News

Amazing concert last night at The Horseshoe with Ninja Funk Orchestra and the Elastocitizens – head over to the Ninja site if you missed it and see just what all the fuss is about.

Theatre 20 is gearing up for their June concert Driven to Score – it’s an amazing lineup of some of Canada’s best loved musical actors and is gonna be a heckuva hot ticket.

Expect Theatre is starting rehearsals for their upcoming project Awake at the Toronto Fringe in July – the folks who brought you Romeo and Juliet Remixed are sure to bring you some amzing thought-provoking work again.

I’m off to the  Toronto Service Review meeting at City Hall on June 4th. According to the email The issues are complex and our goal is to encourage learning and discussion as well as collect input from all participants.” Will keep you posted. Today’s cartoon (I think it’s from The New Yorker) is somewhat appropriate, methinks.

May 19, 2011

The $600 Question: Assets and Marketing

This is a repost of a fantastic blog article. Another good thing about blogs – they have staying power – this one was forwarded to me by Shana Hillman about three months ago, and it’s an archived post from 2010 on a blog called The Mission Paradox. It’s funny, sharp, timely and true. Read on! I^m going to make some coffee.

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On various blogs and on Twitter I’ve been “challenged” to answer this question:

“How do I market my show (most of the folks asking are theatre folks) with a budget of $600 or less?”

If that’s the question then here is my response:

“Is that all you have?”

Marketing is about leveraging assets.  Yes, money is an asset but there are others.  Here are a few:

1.  Time

2.  Connection to the community

3.  Knowledge of your audience

4.  Artistic reputation of the company as a whole

5.  Name recognition of the play or actors

6.  Effective use of web and social media

7.  An understanding of your local media (newspaper, TV, etc.)

I could think of 10 others, none of which require much (if any) money to make happen on a high level.

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So you’ve got $600.  What else do you have?

Because if you don’t have many other strong assets it wouldn’t make much of a difference if it was $600 or $6,000.

Do you understand your customers well?  Do you want to understand them well?  Then maybe we should invite 25 of your most loyal, passionate fans to have lunch with the artistic team.  You can explain the season and give them passes that allow discounted admissions to their friends.  Spend the $600 on some damn fine catering.

Do you have a good understanding of the local media in town?  Then maybe we should spend the $600 to get you and a guest a ticket to that gala where all the media folks hobnob.  You go, be charming, pitch the season and then do a lot of follow-up.

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Now that may not help you sell the show you have coming up in three weeks, but if that’s all you want then save the $600 and get yourself neck-deep in Twitter, Facebook, email, whatever.  Then hope that the art gods smile upon your show and that saves the day.

But if you want something more,  then you have to consider how to use EVERYTHING you have.

The sad truth is that some arts organization simply lack assets:

They don’t know their audience.

They don’t take time to meet with community leaders, or interact with those outside the boundaries of their theatre

They don’t understand the press dynamics in their town . . . they just want coverage for everything they do.

And yes . . . they don’t have much money to spend.  But this isn’t about the money.  It’s 2010, megabrands have been built without spending much on advertising.

That’s the other sad truth, some arts organizations have a ton of assets and knowledge they could leverage to fill the seats with the audience they want.  They either don’t recognize them as assets, or don’t work to make those assets stronger.

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So I’ll be honest.  I hate it when I get the “I’ve only got X amount of money, what do I do?” question.  I understand the question, but I hate it all the same.  The very nature of the question implies that if you don’t have a lot of money you can’t market effectively.  I could spend a week giving you examples that say otherwise.

You don’t need money, but you do need SOMETHING.

So that’s my official answer to the question.  If all you have is $600 then save your money and get to pounding away on social media.

But if you have $600 and an understanding of your other assets then you can do damn near anything.

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