Posts tagged ‘Twitter’

April 3, 2013

Supporting the Arts in Many Ways, Legoland and Social Influences

Lots going on at City Hall this week – Toronto City Council is about to vote on whether to approve $6 million in arts funding for the 2013 budget. Volcano has put together a comprehensive blog post on the number of ways you can show your support in Erupting Now.

You read that correctly –  the six million in arts funding we all celebrated? It’s not a done deal. They still have to approve it. Our work is not done, make your voice heard.

I mentioned yesterday on Facebook and Twitter that the City is  collecting feedback on what we think the funding priorities are in an online survey (click here). Given the public consultations about this begin on April 6th, I’d be inclined to fill it out prior to that.

Speaking of arts, I was at the opening night of Legoland last night, and had a great time, it’s always a treat to head over to Passe Muraille, see art, see people, and talk about art and lipstick with folks.  Legoland was a favourite of mine when it was in the 2010 Fringe, and it’s still as darkly quirkyfunny. Much fun.

From – Social Influencers: Digital Marketing’s most overlooked and misused resource. If anyone from CDAM 101 is reading today – this infographic describes what we were talking about in last week’s social media class when we ran out of time. Enjoy!


March 19, 2013

What Should You Write About?

People sometimes ask me how I think of things to write about on my blog. The answer is:

1) I write about what I know (a good general rule of writing)
2) I write about what I want to write about. That sounds very simple, but sometimes you really have to think about what it is you want to say, convey, and have people read and react to. If you look at my tag cloud, you’ll see that I write about the arts – primarily theatre, but the arts in general. If you look at my tag cloud, you can see what I write about mostly by size of tag.

Great article this week about what you write, and what you might not want to write, and how there’s nothing wrong with that.

It’s OK if You Don’t Want to Write Controversial Blog Posts

But can you be non-confrontational, non-provocative, and still be a successful blogger? No question.

And if we are talking about blogging for business, especially in a business-to-business context, a confrontational, snarky style may actually be counter-productive.
Many excellent, well-regarded blogs are characterised not by their being provocative but by being consistently informative and/or entertaining.”

Agreed on my part. I think this also applies to other forms of social media and I love that I’ve got a new terms now – “coat-trailer“.  I think if what you’re trying to do doesn’t fit the style of confrontational provocative posts, you don’t need to write them.  One post of mine that had the most traction, most reads, most shares was Dear Rob – it’s not confrontational. It’s not mean – in fact when I saw the stats on it climbing I was extremely thankful it wasn’t mean. You want to be confrontational, mean, whatever you want to call it – you need to be prepared to deal with that.

I mentioned this a while back when I first heard about it, and now it’s opening and I am really excited! The Toronto Tool Library is opening next week! AM absolutely going to go see what’s on offer.

I’m off to Sir Oliver Mowat High School this afternoon and tomorrow as well to talk to the grade 12 media classes about social media. I will report back later on the youth of today.

Excellent CDAM-101 class last night – intro to social media with lots of good questions lots of good answers and much participation. I’d assigned something from my blog for folks to read about Facebook invites and last night one pf the participants said she had torn apart my blog looking for it, and was there somewhere a search option to find things on my blog?

And I thought, of course there is, I use it almost daily, and definitely I search Sundays for the roundup posts….from the back-end of the site. There is a way to search if you administer the site. Not if you’re just looking for something. oh, maaaannn…

There is now – top right hand corner. Thanks for pointing that out, Maureen. I forgot people might like to search something on my site rather than google it. 400+ posts later –  Lesson learned.




March 12, 2013

Content with your Content

(love the english language…)

Out and about today, meetings and off to the Fringe to be part of a video talking about my favourite Fringe memories. I have a ton. I will narrow it down by the time I get there.

SO – quick and dirty post today for everyone who has ever made a Facebook page, or a web page and then thought they have no idea what to say now that it’s up. INFOGRAPHIC!

Fun fact – this infographic used to contain 21 type of content – it now contains ten based on viewer votes – a type of content in itself. I smile at that. Brought to you by Infinigraph, shared by a guy named Scott.Also please note his please note at the bottom, and remember that item #2 does not refer to his please note. Nice try.




February 4, 2013

44-37-24K and being on top of it.

watched the Superbowl last night – good game. Not usually a football watcher, but hey, it’s the Superbowl.

So it was a good game, punctuated of course by a half hour power outage.  Lots immediately being said on Twitter  – the things that entertained me the most?

Well, Tide detergent was immediately all over it:


so was Oreo

Capture2ETA: How Oreo Got That Twitter Ad Up So Fast

Nicely done, taking something everyone was talking about and using it to their advantage in a very fun way. No Kenneth Cole or Kardashian faux pas on either of them .Well done.

This amused me the most


the blackout lasted 30 minutes according to the network I was watching. In 44 minutes, SuperBowl Lights posted 37 tweets, and gathered 24,000 followers.

How fast can your social media jump on something populist and use it to your advantage? How nimble are you?

February 3, 2013

Sunday Round-Up February 3

And with that, it’s February.

Plays and tots and language and acronyms

Who Are Your A Clients?

A Night of Celebration and How to Hail A Cab

It was a really – thick – week of art last week. I started it by going to the reading of Brad Fraser’s new play Kill Me Now and still haven’t quite found the right words to explain it, so I’m stealing Martin Julien’s: Tonight’s reading of Brad Fraser‘s new play KILL ME NOW restored to me some faith in the power of the traditionally well-made realist drama. Brad does this by placing important and contradictory human issues and impulses on an accessible stage and demands that they be visible as part of our public discourse, not just as pathologised and politicized talking points, but as moving, flesh-and-blood provocations. Bravo.

Thursday was the opening of Kardionic – absolutely wonderful work. An amazing split between a very organic free flowing feeling and a much more precise, “scientific” look. Like two shows in one. go and see.

Friday – grant grants grants. It may be words and budgets, but it’s still art.

In between all this we managed to create a new page called current clients that will list everything about shows I’m working on all in one spot, for my sake as well as yours. It will go up this week.  Also made a fun little page/slideshow called twitter-monials. I figure if folks are kudo-ing you on twitter, might as well put them all in one spot and use it. I also think it’s a good way to keep the social in social media and share back some info about the tweeting folks.

Absolutely fun day with Dahlia Katz yesterday with new headshots and Nina Simone. I was there longer than I anticipated, so I didn’t make it to Totsapalooza, but based on this photo, I don’t know there was room for a latecomer. Congrats one and all.

Little bit of Nina for your morning coffee or tea.

August 28, 2012

Who You’re Posting to and How You Say It.

A while back I posted an article on timing your social media posts.

And now we have an excellent reminder from Creative Trust on talking to who you’re posting to.

From the post: The professional use of social media requires discussion, thought and – ultimately – policy guidelines about who speaks for your company and what they say. I’m not suggesting that you put a stranglehold on staff, requiring that all posts and tweets go through multiple layers of approval. But it’s important to know that your presence on social media reflects your organization’s values and purpose; that you know who’s posting and why; and that you decide how to turn critics into supporters.

Couldn’t agree more. This is why it’s wildly important to have a social media policy, it’s also equally important to find your voice. Figure out who you’re talking to and how they wish you’d communicate with them. Will they indeed be annoyed by the 2b or not 2b style of tweets mentioned by Creative Trust?

Fun fact: I usually am. The e-card below has been making the rounds for weeks now, and is the first thing that pops up on Google, so it’s not just me.

Sometimes you have more than one voice, let’s face it. Donors may get a different voice than ticket buyers than so and so. For those who claim it’s disingenuous – I have s feeling we all speak to our friends differently than our Grandmas. Still you – but a different voice.

Find your voice. Use it according to the situation at hand.



August 7, 2012

Sunday Roundup (Long Weekend Edition=Tuesday) August 7

Summerworks opens this week! What will you see?

Hope everyone had a good long weekend – mine involved seeing bands (awesome) going to the zoo for a day (hot and awesome) and patio parties (drinking in the rain awesome!)

Last week:

#Twitter #Mistakes in the #Arts, and Something To Keep In Mind


Look What You Made Me Do – Volume Two

New Dora Rules and Where you Can Find out About Them  – if you cannot make a session, all the new rules and changes and stuff will be online in the fall.

creating social media believers and a literary triathalon

As we ramp up to fall (sorry, but it’s true) things start to get busier and busier which means more and more email. Stepcase Lifehack has a great article on 5 Gmail Filters to Get You to Inbox Zero. I’m going to try them out today. Wonder if they work on FB event invites?



July 29, 2012

Sunday Roundup – July 28

Next roundup – it will be AUGUST.

It has been an insanely busy week with work on HOMEbody and work on Proud, and proposals for new and returning clients and not much time for blogging. So there you go.

In Which we Talked

post about a fantastic workshop on Monday – which led to an unposted post, which went unpublished due to timing, which I’ll post below:

Where are People Talking?
Was at a party last night, great smart people, the wine flowed, the ideas flowed. I stepped out on to the balcony with a couple of friends to continue a great discussion about a current arts topic  near and dear to our hearts. It was great until the host came out and told us he’d prefer that we have that conversation in the living room, as that’s where it had started, and he’d planned for it to happen there.

Of course this didn’t happen in real life. Can you imagine?

But it’s what you’re telling me online when you get annoyed that conversations about your post are happening somewhere other than where you  started them, be in website vs Twitter feed, Facebook vs blog post.
We talked about this on Monday as part of that great conversation. Conversations happen where they happen and in fact may be inherently more valuable happening off your site than on. Accept them where they are, and monitor as lovingly as you would if it was on your blog. And when your editor or boss demands to know why the post comments are so low, show them the dozens of Facebook threads that popped up because of it, or the fact that your org now has a new hashtag created by commenters. But don’t tell people where to talk – or they possibly won’t talk at all. And that is the end of your party, all but the sucking.

This happened last week too.

And then noises started being made about boycotting Summerworks because Factory is one of the rental venues. And I said it once and I’ll say it again, I’ve never heard of anything quite so ridiculous in quite some time.

Emotions are understandably running high, ideas and thoughts and for and against are getting muddled together.  I’m fascinated by everything that’s happening from every position as this rolls out. More and more opinions and options and angles are coming to light.

This weekend I noticed that although stirring the pot while cooking keeps it from boiling over,  it’s the opposite in social media.

In which case – if you are going to stir the pot, be there for the inevitable boilover. And if you’re stirring – have a damn good reason for doing so.

July 24, 2012

In Which We Talked

I led a workshop yesterday on marketing/PR/social media, for a very specific group of arts administrators. Smart, savvy folks that I’ve either worked with or will be working with in the future. On one hand it was great not to go to a go-to Powerpoint presentation that starts with “what is Twitter?” – on the other hand – what was I going to talk about?

And then it occurred to me that one of the most lacking resource in our world (well, everyone’s, I suppose) is time. Time to get things done, time to sort things out, and something that gets sadly left behind is time to spend with your peers and just talk about what we’re doing – what’s working, what’s not, how did you do this, here’s how we did that. Sometimes it happens one on one, sometimes over a beer after an opening night,

And so we did. I asked everyone to write down three things about marketing/PR/social media that they had questions about, or wanted to talk about. And we spent five hours doing just that – not listening to a presentation, or holding questions til the end, but talking. Getting ideas, getting advice, making suggestions. It was a wonderful way to spend an afternoon, and everyone seemed to get something out of it. For companies without dedicated marketing staff, or publicist for shows only, these type of conversations do get understandably left behind in favour of payroll, budgets or contracts.

We don’t have the luxury to do this nearly often enough. Even when we’re talking, it’s email or a scheduled meeting about one thing. If art communicates something, then that’s exactly what we did yesterday.

Big thanks to Sue from Modern Times for asking me to present to this fantastic group of folks, and to Rupal  and big thanks to the OAC for funding it.  And thanks to the participants for making time and really engaging. I think it was both time and money well spent. I’m looking forward to working with these folks again in many capacities – despite the shouts of laughter when I asked if anyone had caught a certain article in the Economist. Here you go.

June 20, 2012

A like-share-comment infographic – and a word cloud!

Social media data expert Dan Zarrella — who tracked and analyzed more than 1.3 million posts from the 10,000 most-Liked Facebook pages — has released details about which posts get the most likes, shares and comments on Facebook, from post type and length to the best time of day to add updates.

Photos bring in the highest number of engagement across the board, followed by text and video, according to Zarrella. News links bring in the least numbers of likes, shares and comments.

Meanwhile, posts with a high number of self-referential words such as “I” and “me” get more likes — a tactic that doesn’t work well on Twitter.

He’s got a serious infographic on Mashable so go and take a look. Love infographics. I wish I had the data to make one. I`m also going to try some of his  findings? Recommendations?

Someone asked me the other day what I write about on my blog. Lots of stuff. Here’s a picture of what I write the most about. I see the minimum number of comments to make it into the cloud is four in order to be easily viewed… (and you thought I picked the name Anastasia Fussbottom at random…)

Go make a word cloud. I used wordle. Quick easy way to see what you talk about most on your blog, website, promo materials, and if that’s what you want to be talking about, or thought you were talking about.  I’d love someone to run the text for an operating grant through and see what happens…

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