The Audience Doesn’t Know Your Organizational Chart

One of the more curious things about organizational life is the amount of time spent discussing structures that audiences will never see. Organizations devote considerable energy to questions of governance, reporting relationships, departmental

More »

The Most Dangerous Sentence in Strategic Planning

There are certain sentences that appear so frequently in organizational life that people stop hearing them. They pass through meetings unnoticed. They appear in planning discussions, committee conversations, and board reports without attracting

More »

When Every Priority Is a Priority

One of the more reassuring experiences in organizational life is attending a planning session and discovering that everyone has ideas. In my experience, a shortage of ideas is rarely the problem. Most organizations

More »

Eventually the Bill Arrives

Eventually the Bill Arrives I recently saw a post on LinkedIn examining why so many women working in the arts are considering leaving the sector. Here’s the report it was referring to. As

More »

About the author

Marketing Made Practical was created by Sue Edworthy — an arts marketing consultant, educator, and facilitator with more than twenty years of experience in the non-profit performing arts sector. Sue has worked in

More »