The Audience Doesn’t Know Your Organizational Chart
One of the more curious things about organizational life is the amount of time spent discussing structures that audiences will never see. Organizations devote considerable energy to questions of governance, reporting relationships, departmental
The Most Dangerous Sentence in Strategic Planning
There are certain sentences that appear so frequently in organizational life that people stop hearing them. They pass through meetings unnoticed. They appear in planning discussions, committee conversations, and board reports without attracting
Why Arts Organizations Keep Solving the Wrong Problem
I’ve been noticing a particular pattern for years, although I don’t think I fully appreciated how common it was until I started seeing it repeated across organizations that otherwise had very little in
When Every Priority Is a Priority
One of the more reassuring experiences in organizational life is attending a planning session and discovering that everyone has ideas. In my experience, a shortage of ideas is rarely the problem. Most organizations
Activity Is Not Strategy (But We Keep Treating It Like It Is)
I’ve been noticing something for years, although I don’t think I had a name for it when I first started seeing it. An organization would call because attendance was down, subscriptions had softened,
Eventually the Bill Arrives
Eventually the Bill Arrives I recently saw a post on LinkedIn examining why so many women working in the arts are considering leaving the sector. Here’s the report it was referring to. As
We Expanded the Job Description. We Forgot to Tell Anyone.
(expanded from my LinkedIn post) I’ve been reading the latest Work in Culture report and, like many people, found myself spending time with the statistics around income. The finding that cultural workers continue

About the author
Marketing Made Practical was created by Sue Edworthy — an arts marketing consultant, educator, and facilitator with more than twenty years of experience in the non-profit performing arts sector. Sue has worked in