Activity Is Not Strategy (But We Keep Treating It Like It Is)
I’ve been noticing something for years, although I don’t think I had a name for it when I first started seeing it. An organization would call because attendance was down, subscriptions had softened,
Eventually the Bill Arrives
Eventually the Bill Arrives I recently saw a post on LinkedIn examining why so many women working in the arts are considering leaving the sector. Here’s the report it was referring to. As
We Expanded the Job Description. We Forgot to Tell Anyone.
(expanded from my LinkedIn post) I’ve been reading the latest Work in Culture report and, like many people, found myself spending time with the statistics around income. The finding that cultural workers continue
About the author
Marketing Made Practical was created by Sue Edworthy — an arts marketing consultant, educator, and facilitator with more than twenty years of experience in the non-profit performing arts sector. Sue has worked in
Marketing isn’t selling out. It’s explaining what you made
Marketing doesn’t change the work. It gives people a way in. Somewhere along the way, marketing got framed as the enemy of art. Marketing is “selling out.” Marketing is “watering it down.” Marketing
Your board is not your marketing team and that’s okay
Clear roles reduce panic, interference and bad decisions Let’s clear something up right away: Most board members want the organization to succeed. They just don’t always understand how marketing actually works, especially in
Arts marketing isn’t hard because you’re bad at it
It’s harder because the product is emotional, subjective and time-bound There’s a special kind of exhaustion that comes from hearing, “Marketing is marketing. Just apply best practices.” This sentence is usually spoken by
You’re not selling a product. You’re selling a leap of faith
Good marketing lowers risk before the experience exists Why Arts Experiences Are Difficult To Market A thoughtful look at how arts organizations can reduce uncertainty and communicate value before the experience. Many arts