Marketing Made Practical was created by Sue Edworthy — an arts marketing consultant, educator, and facilitator with more than twenty years of experience in the non-profit performing arts sector.
Sue has worked in rehearsal halls, production offices, and boardrooms. She understands what it feels like when resources are limited, capacity is stretched, and marketing decisions actually matter. Her career has included roles as a director, producer, and arts administrator — experience that now informs her consulting work with nonprofit arts organizations across Canada.
Through her practice, Sue Edworthy Arts Planning she supports artists and arts organizations with practical marketing strategy, branding clarity, and structured strategic planning. Her work focuses on helping organizations get unstuck, make decisions they can stand behind, and move forward with confidence — without turning every choice into a six-month process.
Over the past two decades, Sue has delivered more than 75 workshops on arts marketing, branding, and social media strategy. She led the inaugural Work in Culture Marketing Masterclass (2021–22) and continues to teach marketing for arts and culture in both academic and professional settings. Teaching, for her, is about translating complexity into something usable.
Her sector leadership includes:
Board Member, Toronto Alliance for the Performing Arts
Co-Chair, Artsvote (2014, 2016, 2018)
Vice President, Toronto Fringe Festival (two years of a seven-year board term)
Sue is a recipient of a Harold Award, the Char-PR Prize for Public Relations (2012, 2013), and the Leonard McHardy and John Harvey Award for Excellence in Arts Administration (2015).
She is a member of:
Arts Consultants Canada and the Arts and Culture Network
Marketing Made Practical brings together the marketing frameworks, planning tools, and decision-making worksheets Sue has developed through years of consulting and teaching. These are working documents — designed for artists, makers, and creative organizations navigating real constraints and real ambitions
If you are here, you likely care deeply about your work. You just want clearer structure