Downloadable marketing and strategic planning kits for real-world arts decision-making. For artists, makers, doers and organizations working with real constraints: limited time, limited capacity, and decisions that actually matter.
Marketing Made Practical offers downloadable planning and marketing tools for artists, makers, and creative organizations.
These strategic planning and arts marketing toolkits are built from real board and leadership experience.
This work is about getting unstuck.
Making choices you can explain and stand behind.
And moving forward — without turning everything into an overlong process.
Not sure where to start?
These tools are designed for different moments.
A few quick questions can help you find the one that fits.
There’s no “right” answer here — just where you are today.
A quick check-in
Right now, what do you need most?
- Space to think things through on my own
- A clearer plan or structure
- Alignment across people who don’t currently agree
- Help navigating a complex or high-stakes conversation
How many people are involved?
- Just me
- Me and one or two others
- A team, board, or department
- Multiple stakeholders with different priorities
What’s getting in the way of progress?
- Too many ideas, not enough clarity
- A strategy that exists but doesn’t quite work
- Conversations that keep looping
- Tension or power dynamics that make decisions harder
What would “success” look like right now?
- I feel clearer and know what to do next
- I have a plan I trust
- We leave aligned and ready to move
- We make decisions people can actually stand behind
How this helps
Marketing Made Practical is built for moments when:
- you’ve done a lot of thinking, but nothing’s landing
- planning feels heavier than it should
- conversations keep circling without decisions
- the stakes feel higher than a worksheet can handle
If you’d prefer to explore ideas first, visit the blog.
The kits here are meant to meet you where you are — whether you’re working solo, with a small team, or across a board table full of competing priorities.Many artists start with the Micro-Grant Ready Marketing Kit.
Explore the tools
(Created by Sue Edworthy, arts marketing consultant and instructor.)
Start with a self-guided kit, or choose a bundled set if you want the full clarity toolkit.
Everything here is designed to help you:
get clear → make decisions → move forward
Questions about how the kits work? Visit the FAQ
