Tag: marketing clarity
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There’s a special kind of exhaustion that comes from hearing, “Marketing is marketing. Just apply best practices.”This sentence is usually spoken by someone who has never tried to sell a contemporary dance piece on a Tuesday night in February. Yes, marketing principles are transferable.No, the context is not. Arts marketing lives in a strange in-between…
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Why Arts Experiences Are Difficult To Market A thoughtful look at how arts organizations can reduce uncertainty and communicate value before the experience. Many arts experiences are what economists call experience or credence goods — where the value isn’t fully known until after the moment itself. Selling the Unknowable, a piece from ArtsManaged Field Notes,…
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I’ve watched artists try to force themselves into marketing systems that were never built for them. Artists don’t need more marketing advice.They need different marketing advice. Here’s why. 1. Artists Are Not Products (and Don’t Want to Be Treated Like One) You’re not selling soap.You’re asking people to connect with an idea, an experience, or…
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Digital marketing for creatives gets wildly overcomplicated for no good reason. Digital strategies are not about chasing trends or pleasing algorithms.They’re about using the internet on purpose. Here’s how to do that. 1. Use Digital to Show Process, Not Just the Polished Finish The final piece is great.The making of it is often more interesting.…
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Let’s start here, because this is where things usually go sideways. Everyone thinks they know what branding is.Everyone thinks they have one.Everyone has picked a font, a colour, and a vague adjective and said, “Yeah, that’s my brand.” But branding isn’t your logo.It isn’t your Instagram grid.And it definitely isn’t “my vibe is… kind of…
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(aka: how to stop reinventing yourself every time you post) If Part 1 was about clarity, this part is about consistency without boredom. Once you know what the work is, who it’s for, and what runs through it — branding gets a lot easier. Now we translate meaning into choices. Step 5: Choose 3 Brand…