Tag: marketing systems
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Marketing your creativity doesn’t mean becoming louder, slicker, or more “brand-y.”It means being clear, human, and intentional. Here are five ways to do exactly that. 1. Start With What You’re Actually Making (Not the Platform) Before you worry about Instagram, newsletters, or whatever platform just launched yesterday, answer this: What are you inviting people into?…
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I’ve watched artists try to force themselves into marketing systems that were never built for them. Artists don’t need more marketing advice.They need different marketing advice. Here’s why. 1. Artists Are Not Products (and Don’t Want to Be Treated Like One) You’re not selling soap.You’re asking people to connect with an idea, an experience, or…
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Digital marketing for creatives gets wildly overcomplicated for no good reason. Digital strategies are not about chasing trends or pleasing algorithms.They’re about using the internet on purpose. Here’s how to do that. 1. Use Digital to Show Process, Not Just the Polished Finish The final piece is great.The making of it is often more interesting.…